On March 8th, we unite globally to celebrate the achievements of women across social, economic, cultural, and political spheres for International Women’s Day. But let’s not just rest on our laurels; this day also serves as a crucial reminder of the journey ahead in the fight for gender parity.
In the world of SEO, like many other industries, the gender gap remains a significant issue. A study by North Star Inbound, conducted by Nicole DeLeon, shed light on the stark disparities that exist. The findings were eye-opening: male SEO professionals earned 28.6% more than their female counterparts. In another Local Search Industry Survey, women reported earning 14% less than men, with fewer women holding senior positions.
Let’s be clear: while celebrating the accomplishments of women is essential, we cannot afford to become complacent in the face of such inequities.
Top Tip: Leverage GMB Attributes
A lot of consumers are eager to support women-led businesses. If yours is a women-led enterprise, make sure to highlight that on your Google My Business (GMB) profile. It’s not just about visibility; it’s about aligning your brand with a cause that resonates with many consumers.
Choose to Challenge
This year’s International Women’s Day theme is “Choose to Challenge.” A challenged world is an alert world. Each of us bears responsibility for our thoughts and actions—every single day. We can choose to confront gender bias and inequality while celebrating women’s achievements.
From challenge comes change, so let’s all commit to making that choice.
Ways to Help
There are numerous ways individuals and businesses can contribute to the fight against gender inequality:
Sponsor Training Programs: Consider sponsoring an event or training ticket for women in SEO. Programs like Roar Training and the Women in Tech SEO Conference are excellent platforms that empower women with the skills and confidence they need to thrive.
Assess Your Own Biases: It’s essential to uncover any unconscious biases you may hold. Try the Harvard Implicit Bias test to identify blind spots, and conduct internal surveys to understand how employees of different genders feel about your workplace culture.
Surround Yourself with Diverse Voices: Engaging with a diverse range of perspectives can profoundly impact your outlook. Follow and support women in SEO, subscribe to their newsletters, and enrich your understanding of the industry.
Donate to Women’s Charities: If you’re in a position to do so, contribute to organizations that support women’s causes.
Implement Gender Bias Training: Proactively address unconscious bias in your workplace by organizing training sessions. Resources like the LeanIn website provide excellent materials for companies.
What We’re Doing
At GMB Fox, we’re not just talking the talk; we’re committed to making meaningful changes. Our initiatives include:
Implementing unconscious bias training
Ensuring gender-neutral language in job postings
Regularly assessing pay ranges for gender parity
Hosting gender bias surveys to track our progress
We believe in uplifting underrepresented voices in the SEO space. If you identify as a marginalized gender and are interested in collaborating, we want to hear from you!
Join Us in Celebrating International Women’s Day
This International Women’s Day, participate in events that celebrate women across the globe. Here are some fantastic opportunities to get involved:
Celebrate International Women’s Day with Deborah Frances-White
The Now Woman Summit
Career Recharge: Women in Leadership
Resources for Continued Action
To support our efforts, we’ve relied on valuable resources such as:
LeanIn Community
World Economic Forum: 100 Years of Gender Pay Gap
Women in Tech SEO
What steps are you taking to combat gender inequality in SEO or the workplace? We want to hear your thoughts, so drop a comment below!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments