Local SEO
BrightLocal Products
Multi-location Local SEO
By Kristian Bannister
Managing SEO for a business with multiple locations is like playing 3D chess blindfolded. You’re not just dealing with one website—you’re handling hundreds, maybe even thousands of “local websites” that each need their own strategy, optimization, and reporting. It’s a beast of a challenge, and until now, the tools at your disposal have been, well, let’s just say less than ideal.
Enter BrightLocal Horizon—the new, game-changing tool that’s about to make your life a whole lot easier.
A New Horizon for Multi-location SEO
Horizon isn’t just another rank-tracking tool. It’s your SEO command center, built specifically for multi-location businesses. Think of it as your strategic dashboard that not only tracks rankings but helps you understand performance across all your locations in a way that’s both intuitive and actionable.
Track Rankings for 1000s of Locations in a Single Dashboard
The beauty of Horizon is that it consolidates rankings across all your locations into one sleek dashboard. No more drowning in endless spreadsheets. You get a bird’s-eye view of your brand’s visibility nationwide and even on a state-by-state level. It’s like having a GPS for your SEO strategy, guiding you to where you need to focus your efforts.
Focus on What Matters
Let’s be real—sifting through data isn’t anyone’s idea of a good time. Horizon cuts through the noise by highlighting the locations that need attention. It’s like a heatmap for your SEO, showing you where the fire is and where you might need to pour a little gasoline to get things blazing.
Attention-grabbing Reporting
When you’re in the boardroom, you need reports that not only inform but impress. Horizon’s visual reports make it easy to communicate the value of your local SEO efforts to stakeholders. You’re not just throwing numbers at them; you’re telling a story—one that clearly shows how your work is driving business growth.
Identify Your Top Search Competitors
Local search is a different beast from traditional SEO. You’re not just up against the big dogs—you’re also competing with local players who might have the home-field advantage. Horizon helps you identify who your main competitors are for each location, and even at the state level. Armed with this intel, you can fine-tune your strategy to outmaneuver them.
Steer Your Strategy with the Right Data
We get it—you don’t have time to dive deep into the performance of every single location on a regular basis. Horizon gives you the high-level overview you need while also allowing you to drill down into the nitty-gritty details when necessary.
Each location tracked in Horizon is backed by its own Local Search Grid report, giving you a clear picture of how visible your locations are in the real world. Whether it’s tweaking your Google Business Profile or boosting your review strategy, Horizon provides the insights you need to make impactful decisions.
Local Search: The Untapped Goldmine
While everyone’s fixated on e-commerce, let’s not forget that 81% of retail revenue still comes from in-person shopping. People might be researching online, but they’re still going to the store to make their purchases. That’s where local SEO comes in, and that’s where many brands are dropping the ball.
Google says 83% of U.S. shoppers do an online search before visiting a store. If your locations aren’t showing up in those searches, you’re missing out on a ton of revenue. Horizon helps you capture that missed opportunity by making sure your brand is visible in those crucial local searches.
Ready to Expand Your Horizon?
BrightLocal Horizon is available for brands with over 100 locations and the agencies that work with them. If you fit the bill, it’s time to take a tour. Request a demo today, and let’s see what Horizon can do for your multi-location business.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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