In today’s cutthroat digital landscape, every detail matters, especially when it comes to your business’s online presence. With so many digital marketing activities clamoring for your attention, it’s easy to overlook the accuracy of your business listings, directories, and citations. But let me tell you—don’t let that happen!
If you’re feeling uneasy about the accuracy of your business listings, but think getting started feels daunting, keep reading. The statistics from our recent Local Citations Trust Report reveal just how critical it is to ensure your business information is spot on.
Shocking Stats That Demand Your Attention
68% of consumers would stop using a local business if they find incorrect information in online directories. Think about that for a second. Almost seven in ten potential customers are ready to turn their backs on your business over a little misinformation.
93% of consumers express frustration with incorrect details in online directories. This is a massive wave of discontent that could easily spill over into their decision-making process.
80% of consumers lose trust in local businesses with inconsistent contact details or business names. Trust is hard to earn and easy to lose. One small mistake can shatter a relationship that took years to build.
In the last 12 months, 71% of consumers experienced a negative encounter due to incorrect local business information. Imagine the potential revenue lost simply because your information wasn’t accurate!
30% of consumers will opt for a competitor if they can’t find your business due to incorrect details. That’s a staggering number of customers slipping through your fingers, all because of an outdated address or phone number.
22% of consumers visited the wrong location for a business because of incorrect online addresses. How frustrating is that for customers? It’s a detour that they won’t take again.
40% of consumers would give up searching for a local business entirely if they encountered a wrong address. In an era where convenience is king, this is a death knell for many businesses.
24% of consumers will call a business after seeing an online listing before visiting. So, if your phone isn’t ringing, it might be time to check your info.
Consumers are more likely to blame the local business for an inaccurate listing than the directory itself. That means your reputation is on the line, and customers won’t hesitate to judge you harshly.
Time to Make a Change?
These statistics paint a clear picture: inaccurate business information can have dire consequences for your bottom line. If you’re losing potential customers due to misinformation, it’s time to take action. At GMB Fox, our Citation Builder service is designed to be the most efficient, accurate, and cost-effective solution for citation-building and cleanup.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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