If you’re not thinking about mobile marketing, you’re not thinking about the future. In a world where 80% of online adults own a smartphone and more than half of all web traffic is now on mobile devices, the opportunity for businesses is massive. If you're ignoring mobile, you might as well be shutting the door on half of your customers. And in today’s fast-paced digital landscape, that’s a luxury no business can afford.
Let’s dive into 10 stats that will make you rethink how you’re approaching mobile marketing.
1. 80% of Adults Own a Smartphone
Let that sink in for a moment. In a world where almost everyone has a smartphone in their pocket, that’s 4 out of 5 people ready to connect with your business through their device. If you're still focused only on desktop, you're ignoring the devices your customers are using every day.
“83% of smartphone users don’t leave home without their device.” – Google
2. 60% of All Web Traffic Is Mobile
That’s right—over half of all internet activity is happening on mobile devices. Your potential customers are browsing, shopping, and searching for services on their phones, not their desktops. Mobile isn’t just the future—it’s the present.
“More Google searches take place on mobile devices than on computers in 10 countries, including the US.” – Google
3. 38% of Mobile Users Search for Local Businesses Monthly
If you run a local business, mobile search should be at the core of your digital strategy. People are actively searching for local services on their phones—don’t miss out because your website isn’t optimized for mobile.
“When researching products or services on their phones, 69% of mobile users expect the business to be within 5 miles of their location.” – Think with Google
4. 58% of Mobile Searches Are for Local Businesses Like Yours
People are searching for places to eat, shop, and get services nearby. Restaurants, shops, and healthcare providers top the list. If you’re a local business, mobile should be your new best friend.
5. 52% of Mobile Users Want Your Address First
When people search for your business on their phones, they’re looking for practical info. Over half of them want your address, and almost half need your hours and directions. Make sure that info is easy to find and mobile-friendly.
6. 61% of Consumers Prefer Contacting Businesses with Mobile-Optimized Sites
Let’s be real—no one wants to pinch and zoom their way through a non-responsive website. A mobile-optimized site builds trust and increases the chance that customers will reach out.
“38% of consumers are impressed when a local business has a website designed for mobile.” – BrightLocal
7. 78% of Mobile Searches Lead to a Purchase
Here’s the bottom line: mobile users aren’t just browsing—they’re buying. Whether they’re shopping online or heading to a brick-and-mortar location, mobile searches are driving purchases.
“70% of mobile searches lead to action within an hour.” – Mobile Marketing Association
8. 78% of Mobile Searches Result in Offline Purchases
Even if your business is offline, mobile matters. Nearly 80% of local mobile searches end in an in-store purchase. Mobile isn’t just for e-commerce—brick-and-mortar stores benefit big time from local search optimization.
9. 75% of Mobile Shoppers Use Mobile Coupons
If you’re not offering deals and discounts through mobile, you’re leaving money on the table. Mobile shoppers love a good coupon—and they’re looking for them when they search for businesses like yours.
“80.4% of shoppers said their perception of a retailer would improve if they offered mobile deals.” – Key Ring
10. Mobile Ad Spend Overtakes Desktop
It’s official: mobile advertising is where the money is. Paid search clicks on mobile devices account for over half of the overall paid search market. If your advertising dollars aren’t shifting toward mobile, you’re missing out.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments