Setting up a Google Business Profile (GBP) seems like a breeze, right? You sign up, drop your business info, and boom—you’re live. Except, no, not really. There's a tiny but crucial step called verification that can feel like a roadblock. Without it, your shiny new profile is basically stuck in limbo. No edits. No updates. No responding to reviews. Nada.
But here's the deal: verification is essential. Google needs to make sure you're the real deal before handing you the keys to your business’s online presence. So let’s walk through how to get this done quickly and painlessly.
Why Verification Matters
Before you start grumbling about how long it takes, think about what you get once you’re verified:
Full control over your business info (hello, updated hours and location details)
The ability to respond to reviews (because bad reviews left unchecked? Not a good look)
Access to Google Business Profile Insights so you can see how people are finding you
Basically, until you’re verified, you can’t do much. Google’s verification process ensures that only legitimate businesses and authorized people can manage listings. It’s a necessary evil, but trust us—it’s worth it.
How to Get Your Business Verified
Here’s the big one: most businesses will need to verify by postcard. Yup, that means a physical card gets mailed to your business address with a verification code. Sounds old-school, but it's a key step in Google’s process.
Postcard Verification
Log in to your Google Business Profile.
Click the “Verify” button.
Double-check your address details (you don’t want this postcard going to the wrong spot).
Request Postcard and wait. Google says it can take up to a week, but let’s be real—it could take longer depending on your postal service.
Once the postcard arrives, log back into your GBP, enter the verification code, and you’re good to go.
Remember, that postcard code expires in 30 days, so don’t let it sit on your desk for too long!
Other Verification Options
Not everyone has to do the postcard dance. Depending on your business, Google might offer quicker methods.
Phone Verification
If your business qualifies, you’ll see the phone verification option pop up. This one’s easy:
Log in and hit “Verify”.
Choose the Phone option.
You’ll get a call or a text with the verification code. Enter it, and you’re done.
Email Verification
For those lucky enough to see the email option, here’s how it works:
Log in, choose Email as your verification method.
Follow the instructions sent to your inbox.
Enter the verification code into your GBP dashboard.
Video Verification (Live or Recorded)
Now we’re getting fancy. Google’s added video verification, where you can either hop on a live call with a Google rep or upload a recording.
Log in, select Video as your verification method.
If it’s a live call, a Google rep will guide you through the process.
For recorded verification, you'll need to film the following:
Your business location (show street signs or nearby landmarks)
Your business interior and any staff-only areas to prove you manage the place
A clip of you unlocking the door or otherwise proving you run the show.
Upload your video, and wait for Google to approve it (usually within five days).
What If You’re Tempted to Skip Verification?
Let’s cut to the chase: you can’t. Without verification, your profile is stuck in limbo. You can’t update your info, respond to reviews, or even add pictures. So, if you’re serious about controlling your online presence, verification is non-negotiable.
Verification for Multi-location Businesses
If you’ve got multiple locations—like a chain of restaurants or stores—Google offers bulk verification. You’ll need to fill out a form, provide a manager’s contact info, and you’ll be all set. Bulk verification is faster but requires some extra steps.
What Happens After You’re Verified?
Once your business is verified, you’ll have access to all the GBP goodies:
Edit your profile to make sure your business details are accurate.
Respond to reviews and show customers you care.
Access GBP Insights to see how people are finding you.
But remember, verification isn’t a one-and-done deal. If your business details change, you might need to reverify.
What If Someone Else Claimed Your Business?
Worst-case scenario: you try to verify your business and find out someone else already did. Don’t freak out. Here’s how to handle it:
Log in to Google Business Profile and hit “Request Ownership”.
This sends an email to the current owner, asking them to give up control (nicely, of course).
If they don’t respond, you can follow Google’s prompts to initiate a verification process and reclaim your profile.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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