Managing Google Business Profiles (formerly known as Google My Business) for a company with multiple locations can feel like juggling flaming swords while riding a unicycle. It’s not impossible, but it’s sure to get tricky. If you're running a business with 10 or more locations, you’re in for a ride, but fear not—Google has your back with bulk verification. And if you’re dealing with fewer than 10 spots, don’t worry, I’ve got tips for you, too.
Let’s dive in, simplify this beast, and get your Google Business Profiles verified like a pro.
Verifying a Business on Google Business Profile (GBP)
First things first, every business location needs to be verified. Traditionally, this meant waiting for that famous postcard from Google with your verification code. It’s like getting a postcard from a distant aunt you didn’t know existed, except this one lets your business thrive online.
For businesses with fewer than 10 locations, this process can be time-consuming, but it's straightforward. You either get the postcard, a phone call, or an email verification, and boom—you’re good to go.
“Did You Know?”
During 2020, Google tried to make this process easier by allowing business owners to verify locations via video call. Cool, right? Well, not always. It turned into a game of ‘will Google call on time or not,’ which led to mixed results.
Bulk Verification for Businesses with 10+ Locations
Now, if you’ve got 10 or more locations, bulk verification is the magic bullet you’ve been waiting for. Once you’re “bulk verified,” you won’t need to do manual verifications for every new location. That’s a massive time-saver.
Here’s how you get started:
Create a Location GroupA ‘location group’ (or business account in Google speak) lets you manage multiple business listings from one master account. It also allows you to share access with others in your organization—super handy for teams.
Set Up a SpreadsheetYou’ll need to compile all your locations into a spreadsheet. Google provides a template for this. Make sure all your locations are accurate, and then upload it.
Submit for Bulk VerificationAfter uploading the spreadsheet, you’ll fill out a form with details about your business, and Google will review it. This process can take a couple of weeks, but once it’s approved, all your locations will be verified at once.
Pro Tip:
Make sure your business info is consistent across all locations. Google loves consistency—it’s like their version of good karma. Ensure your business name, domain, and categories match across the board. And whatever you do, don’t include any duplicate listings. Google frowns on that.
What About Service-Area Businesses?
If your business operates without a fixed location, you’re in a different game. Service-area businesses (SABs) don’t qualify for bulk verification since you’re typically only managing one listing. But you can still specify the areas you serve within that one listing.
Handling Fewer Than 10 Locations
For businesses with fewer than 10 locations, buckle up for individual verifications. Each listing will need its own postcard, phone call, or email to confirm. It’s not rocket science, but it can feel like it when you’re managing several locations by yourself.
Avoid the GBP Suspension Trap
Here’s a fun fact—Google loves to suspend accounts for violations, and this happens more often than you think. If you’ve worked with a shady SEO agency or made too many rejected edit requests, your account might get flagged. A suspension can knock your business offline and cause real headaches.
To avoid this:
Audit your accounts regularly.
Make sure only trusted users have access to your listings.
Follow Google’s quality guidelines religiously.
Wrapping Up
Google Business Profile continues to evolve, making it easier to verify multiple locations. Whether you’ve got a handful of listings or you’re managing hundreds, there’s a process for everyone. Stay organized, follow the steps, and you’ll be on your way to GBP success.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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