Google Business Profile
By Levi Williams-Clucas
How to Use Keywords in Google Business Profile
Let’s be real: Google Business Profile (GBP), formerly Google My Business (GMB), is the local SEO secret weapon every business needs to master. If you’ve been ignoring GBP, it’s time to pay attention because, when used strategically, it’s a local visibility goldmine. One of the most underrated tricks to squeeze more value out of GBP? Keywords.
Yep, just like how you optimize your website for search engines, you can do the same with GBP—and the results can be a game changer.
Optimizing GBP for Keywords: Is It a Thing?
If you’re thinking, “Wait, can GBP really impact keyword rankings?” you’re not alone. While there’s no official manual from Google saying, “Hey, this is how you boost keywords in GBP,” real-world evidence from SEO pros says otherwise. Mentions of specific keywords pop up in justifications, reviews, posts, and menus within GBP—and this can directly influence where your business shows up.
So, how do you weave keywords into your Google Business Profile without looking spammy? Let’s break it down.
1. Nail Your Business Category
This is the first—and most obvious—step. If your business category is on point, it’s like laying the foundation for your house. GBP categories are constantly evolving, so you need to make sure your business is categorized correctly. If you run a taco joint, don’t just settle for “restaurant.” Get specific with something like “taco restaurant.” The more accurate, the better.
Pro tip: The more closely your category aligns with your target keywords, the more likely you are to rank for relevant searches. It’s a simple fix but one many businesses overlook.
2. Craft a Keyword-Friendly Business Description
This isn’t about keyword stuffing (don’t do that, please). It’s about being smart with how you describe your business. Your business description is prime real estate for naturally embedding a couple of your target keywords.
Let’s stick with our taco example. Maybe your description reads: “At El Diablo Tacos, we serve up the best tacos in [city] with fresh ingredients, sizzling flavors, and a menu packed with authentic Mexican dishes.”
Boom. You’ve added “tacos” and “[city]” without sounding robotic. And bonus, it still reads well for potential customers.
3. Max Out the Q&A Section
Here’s where things get fun. Google loves when you use the Q&A section to answer customer queries, and it’s a brilliant spot for SEO. If customers aren’t asking the right questions, ask yourself. Yes, you read that right—you can ask and answer your own questions to control the conversation.
Example: “What kind of tacos do you serve at El Diablo Tacos?” Answer: “We specialize in authentic Mexican tacos, including carne asada, al pastor, and vegetarian options. You won’t find tacos like these anywhere else in [city]!”
You’ve now loaded your Q&A with relevant keywords in a natural, customer-focused way. It’s SEO magic.
4. Make Your Menu (or Services) Work for You
If you have a menu or services section on your GBP, treat it like the power tool it is. When creating your menu, be specific and keyword-conscious. Let’s say your restaurant’s star dish is, again, tacos. Label it as “Authentic Mexican Tacos” and include a short description with more keyword-rich details.
Example: “Our carne asada tacos are made with locally sourced beef and fresh pico de gallo. Served with a side of guacamole and lime.”
Google (and hungry searchers) will love it.
5. Leverage Posts for Keyword Consistency
Don’t underestimate the power of Google Posts. Every time you post an update, you have another opportunity to plug in your keywords. Maybe you’re running a “Taco Tuesday” special—talk about it! Regular posts keep your profile fresh and give you more opportunities to rank for your target terms.
Example: “It’s Taco Tuesday! Stop by El Diablo Tacos for $1 carne asada tacos all day. Best tacos in [city], hands down.”
You’ve hit keywords like “carne asada tacos” and “[city]” while promoting a special offer.
6. Reviews: Your Secret Weapon
Here’s the beauty of reviews—they’re user-generated, and Google loves that. The more customers talk about their experience (and what they ordered), the better your keywords will perform. If you’ve got rave reviews about your tacos, that’s free keyword optimization for your business. Encourage happy customers to mention specifics in their reviews, like, “The best carne asada tacos I’ve had in [city]!”
The more reviews mention what you want to rank for, the more Google will associate your business with those keywords.
7. Products & Services: Don’t Sleep on Them
If you’re lucky enough to have access to the Products & Services section, use it. Many businesses still don’t realize how powerful this feature can be for keyword optimization. Highlight each product or service individually, and make sure your keywords are front and center.
Example for a service-based business: If you’re a freight company, list “Freight Forwarding” under services, and make sure the description is keyword-rich. It’s a no-brainer for boosting visibility.
Final Thoughts: Make Every Feature Count
Optimizing your Google Business Profile for keywords isn’t about gaming the system—it’s about giving Google (and customers) exactly what they need to find you. Each feature of GBP is a tool for visibility, so use them wisely. With a little keyword love, you’ll start climbing the local ranks in no time.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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