Facebook might be facing heat for privacy concerns, but let’s be real—it’s still a juggernaut in the digital marketing space. With 2.85 billion active users and growing, this platform is where the eyes are. And if you’re running local business clients through Facebook, there’s no better time to make sure their pages are optimized, managed well, and bringing in results. You don't just want them online—you want them dominating.
The New Facebook Business Page Layout: What You Need to Know
Facebook’s updates may feel relentless, but they’re actually opportunities in disguise. The recent changes in the page layout were designed to make business pages more personal and intuitive. Here’s the catch—most local businesses have no clue how to leverage these changes. That's where you step in.
"The faster you adapt, the quicker you get ahead." – Unknown
With Facebook’s new layout, businesses can now manage their newsfeeds separately from their personal profiles, making it easier to engage with relevant content. You also get improved page management tools, better notifications, and an easy switch between personal and business profiles. The new design? Clean, simple, and intuitive—exactly what your clients need to make an impression.
Optimizing Your Client’s Facebook Page: The “Bumper Sticker” Rule
Let’s start with the basics. Ever heard the saying, “What’s your bumper sticker?” It’s coined by Rachel Miller, who specializes in Facebook marketing, and the idea is simple: In the first three seconds, what does the page tell you? If your client’s Facebook page isn’t crystal-clear about what they do, you’re missing opportunities.
Profile Picture: This is the visual identity of the business. Make sure it’s clean, simple, and instantly recognizable even at 40 x 40 pixels.
Cover Photo or Video: This is prime real estate. Use it to communicate a clear message about the business. A well-crafted cover photo or video is like a billboard—it should be eye-catching and informative.
And don't forget the seasonal updates. Your client's cover photo should evolve along with the business or reflect new promotions. It keeps the page fresh and relevant.
Lock Down the Contact Info & Keywords
You’d be shocked how often businesses overlook the basics—like their contact information. Outdated contact details are a death knell for local SEO. Facebook works hand-in-hand with Google, so make sure the business name, address, and phone number match exactly with their Google Business Profile. It’s a simple fix that could save tons of SEO potential.
"Details matter. It's worth waiting to get it right." – Steve Jobs
Make sure you’re sprinkling in relevant keywords, too. Add them into the business description, services section, and anywhere it makes sense. Facebook’s internal search will reward you for this, and so will Google.
Ask for Reviews (Like, Right Now)
Social proof is everything. Facebook reviews are gold because they help build trust and improve your clients' local visibility. Teach your clients the art of asking for a review at the right time—what we call a “reviewable moment.” It’s that sweet spot when the customer is at peak satisfaction. Have them ask for a quick, honest review while the experience is still fresh in their mind.
Here’s the kicker: Don't just ask for any review. Teach your clients the “2W Review Strategy”:
What benefits did you receive?
Why would you recommend us?
These kinds of reviews answer future customers’ questions before they even ask, making them far more powerful than generic praise.
Repurpose Content Across Platforms
Got great photos on Facebook? Awesome. Now make them work double-duty. Download all those business page photos and repurpose them on Google My Business. A quick win here: Google loves photos, and adding them gives you an instant boost in visibility.
Stay Ahead, Stay Visible
Facebook is still the place to be for local businesses, but only if you know how to use it right. Keep the strategy tight, adapt quickly, and you’ll keep your clients ahead of the competition. The real key to success? Consistency. Optimize, review, update, and repeat.
"The future belongs to those who prepare for it today." – Malcolm X
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments