Alright, so you’ve got a business with multiple locations. Sounds awesome, right? More locations = more customers. But here’s the kicker: managing local SEO for those locations? That’s a whole different ballgame. Amanda Jordan, an SEO powerhouse with over ten years in the industry, knows exactly how to navigate these waters. Her insights are golden for anyone looking to level up their multi-location SEO game. Let’s break down her strategies.
The Duplicate Content Trap: Don’t Fall In
First things first—duplicate content is your worst enemy. Got multiple locations with the same service descriptions, but just a different address slapped on? Google hates that. It’ll tank your rankings faster than you can say “404 error.”
What’s the solution? Unique local landing pages. Amanda emphasizes, “Each location needs its own tailored content. Google needs to see that you’re not just copy-pasting, but actually offering unique value for each area you’re in.”
So, write about the specific services offered at each location, the local community, and even throw in some customer testimonials unique to that spot. Google loves local flavor, and your SEO will reflect that.
Citations Still Matter—Big Time
You may have heard that citations aren’t as crucial as they used to be. Amanda’s here to tell you otherwise. “Citations are still a foundational piece of local SEO,” she says.
Consistency across all platforms—whether it’s Yelp, Facebook, or your Google Business Profile (GBP)—is critical. If your name, address, and phone number (NAP) aren’t aligned, you’re shooting yourself in the foot.
Competitor Research: Outplay, Outrank
Want to know how you stack up against your local competition? Competitor research is key. Jordan points out that “knowing what your competitors are doing well gives you insight into what you should be doing better.”
Don’t just look at their content—take a hard look at their GBP, reviews, and backlink strategies. Figure out their weaknesses and pounce on them. When your SEO strategy is based on real-world data, you’re setting yourself up for long-term wins.
Managing Google Business Profile at Scale
When you’ve got one location, managing your GBP is a breeze. But when you’ve got five? Ten? Fifty? It becomes a nightmare if you don’t have a solid system in place. Jordan breaks it down simply: “You need to have a scalable process for updating business hours, responding to reviews, and maintaining accurate information across all locations.”
Automating as much as possible is the way to go. Whether it’s leveraging software or assigning a dedicated person to manage your GBPs, staying on top of it will directly impact your local rankings.
Get Stakeholder Buy-In—It’s a Team Sport
SEO isn’t a solo sport, especially when you’re dealing with multiple locations. Amanda stresses the importance of getting buy-in from all stakeholders—from store managers to corporate leadership. If everyone’s not on the same page, things will get messy.
“The biggest challenge is educating stakeholders on why local SEO matters and how it can directly drive foot traffic and revenue,” says Jordan. Show them the data, make the case, and get everyone onboard.
The Power of Online Reviews—Yes, They Matter
Let’s talk about reviews. They’re not just social proof; they’re SEO juice. Google takes them into account when deciding whether your business is trustworthy. And Jordan insists that “actively managing and responding to reviews should be a part of your local SEO strategy.”
Encourage happy customers to leave reviews and respond to every single one—good or bad. It’s not just about optics; it’s about showing Google that you’re an active, engaged business.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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