Managing Google My Business (GMB) listings can feel like a daunting task, especially when it comes to unstaffed kiosks. But don't sweat it! With insights from Tim Capper, a Google My Business Product Expert, we’re here to simplify the process for you.
Understanding Kiosk Listings
First off, what exactly counts as an unmanned kiosk? These are physical locations that provide services without staff on hand, like:
Automated key-cutting machines
Passport photo booths
Van hire key pickup and drop-off points
Electric charging stations
Click-and-collect booths
You see, anything that doesn’t have a physical person but still serves customers can fall into this category. But here’s the catch: getting these kiosks verified on GMB can be tricky since you can't use traditional postcard or phone verification methods.
Getting Started with Your GMB Account
To kick things off, you have two main options for setting up your GMB account:
Bulk Management Account
Organization Account
Using a domain email to create either of these accounts is essential. Once you’ve uploaded and verified your initial batch of kiosk listings (ideally 10 or more), future uploads should get verified in a streamlined manner, typically within about a week.
Tim emphasizes, “The goal is to create a frictionless process for verifying future listings—think of it as setting the groundwork for an easier path ahead.”
The Importance of Your Website
When setting up your kiosk GMB listings, your website plays a critical role. Google will use it to evaluate your business’s legitimacy. Here are some key components to include:
Clear information about the kiosks and how to use them.
Troubleshooting help for customers experiencing issues.
Comprehensive details on kiosk locations, including addresses and operational hours.
Make sure that your signage directs customers to your website, particularly a help number that they can call if they encounter problems.
Kiosk Signage: A Must-Have
Never underestimate the power of signage! Each kiosk should feature:
The name of your business (match this exactly with your GMB listing).
A consistent phone number.
Your website address.
The legal name, if it differs from your brand name.
Bonus points if you include your logo and operating instructions. Clear signage not only aids customers but also satisfies GMB’s requirements during manual reviews. As Tim advises, “Signage is your frontline defense against any confusion or verification issues.”
Managing Your GMB Listings
Consistency is key! Ensure that all the information in your GMB listing matches the signage at each kiosk. Tim recommends taking a few photos of the kiosk in its location after installation. These images not only benefit customers but also help GMB confirm your listing's legitimacy during spot checks.
When it comes to verifying those first few kiosk listings, be prepared for some bumps in the road. If you’ve followed the guidelines and uploaded all necessary information, expect a verification reply within a week. If you hit a snag, a request for additional images or proof of signage is common.
Tim concludes, “The initial verification is the hardest part, but once you get through it, managing future listings becomes a walk in the park.” If you encounter persistent issues, don’t hesitate to reach out to business support for help.
Final Thoughts
Once your initial listings are verified, managing future uploads should be straightforward. However, remain vigilant. Complacency can lead to your listings being flagged as spam, so keep your kiosk images updated.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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