In the world of SEO, we’re playing the long game, right? You know it, I know it—but your clients? Maybe not so much. They want instant wins, quick clicks, and fast cash flow. But here’s the thing: selling SEO is more about playing chess than checkers. It’s about showing the value beyond the clicks and impressions. So, how do you pitch SEO ROI in a way that clients actually understand?
Focus on What Matters to Them—Not You
Look, it’s easy to get lost in the sea of SEO metrics—organic traffic, CTRs, keyword rankings. But here’s the truth bomb: your clients don’t care about all that jargon. They care about one thing: results. How does SEO impact their bottom line? How does it bring them closer to their goals?
“SEO ROI isn’t about the traffic. It’s about what that traffic turns into: leads, sales, and revenue.”
Sure, tell them about rankings and visibility, but back it up with how that visibility translates into revenue. Maybe their local coffee shop starts ranking higher for “best lattes in [insert city],” which leads to more foot traffic on Sundays. That’s the kind of story that clicks.
Bring the Data, But Keep It Simple
SEO is a data-driven game, but too much data can overwhelm your client. When you're explaining SEO ROI, don’t drown them in numbers—use a few key metrics to paint the picture.
For Example:
Organic traffic – More eyes on the business, but what does that mean? More customers walking through the door.
Keyword rankings – If they’re ranking for key local searches, they’ll get the customers who are ready to buy.
Conversion rate – How many of those site visitors are converting to leads or sales? That’s where the money is.
Use Google Analytics to show these metrics in a way that tells a story. And while we’re at it, make sure to tailor the metrics to the type of business. You wouldn’t pitch the same SEO ROI to a local roofing contractor as you would to an online clothing store, right?
Forecasting SEO ROI—Because Everyone Loves a Crystal Ball
Here’s where things get interesting. You’re not just showing what you’ve done—you’re predicting what will happen. And forecasting SEO ROI is where you win over clients. This is where you make SEO’s slow burn look like the investment of a lifetime.
“Predictions and data-backed forecasts show clients that SEO is not a gamble—it’s a strategy.”
Show them what traffic looks like now. Then, show them how your SEO efforts will grow that traffic over time. And, most importantly, show them what happens if they don’t invest in SEO. Nothing stings like the fear of missing out (FOMO).
Get Granular—Details Are What Sell
Listen, everyone loves a good overview, but when you’re pitching SEO ROI, specifics are what seal the deal. Instead of saying, “We’ll optimize your content,” say, “We’ll target ‘best Italian restaurant in Dallas’ and create a content strategy that moves you from page three to page one.”
"SEO isn't a one-size-fits-all game; it’s a tailored approach. Get specific about how SEO solves their specific pain points."
Got a prospect struggling to convert site visitors into leads? Focus on creating conversion-optimized landing pages. Got someone ranking for the wrong terms? Time to double down on long-tail keywords and local SEO. Your clients need to know you’re not just tossing them into the SEO sea without a map. You’re steering the ship.
Remind Them: SEO Takes Time—But It’s Worth It
You know it, I know it, but clients need to hear it: SEO takes time. It’s not a sprint. It’s a marathon with gold waiting at the finish line.
But don’t just leave them hanging for months without results. That’s why you need quick wins early on. For example, on-page SEO improvements can often show results faster than a full-blown link-building campaign. Offer a short-term contract with a focus on those fast, initial gains.
Once they see those wins roll in, they’ll be more inclined to stick around for the long haul.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comentarios