Let’s face it—if you’re in the home improvement game and don’t have a Houzz listing, you’re missing out. Houzz is a powerhouse, boasting 65 million users searching for everything from interior decorators to full-on contractors. So, whether you’re an independent contractor or running a full-service construction company, Houzz isn’t just a platform—it’s a goldmine.
I’ll walk you through the steps to set up a killer Houzz listing and give you some optimization hacks to boost your presence. Trust me, if you get this right, you’ll be swimming in leads before you know it. Let’s dive in!
Step 1: Join the Club
Head over to houzz.com and click the “Join as a Pro” button. It’s at the top right, staring you in the face. Get in there!
You’ll be asked to create a free account. Pro tip: You can sign up with Google for an even quicker process. Time is money, after all.
Step 2: Nail Down the Basics
Now, Houzz wants to know who you are. Input your business name, select your professional category from the dropdown (make sure it fits your service), and add your contact details. You’ll even have the option to enable text communication. Not a bad idea if you want to stay super connected with potential clients.
Step 3: Pick Your Plan
Here’s the fun part—choosing your plan. Houzz offers a 30-day free trial for their ‘Starter’ and ‘Essential’ plans. But if you’re just starting out or want to keep things simple, the free ‘Basic’ plan should do the trick. Don’t overthink it; you can always upgrade later if you see the value.
Step 4: Build Your Profile
This is where the magic happens. You’ll go through a series of steps to build out your profile. Make sure you’re filling this out with as much detail as possible—half-baked profiles won’t do you any favors. Here’s what you’ll need:
Business Address & Website: Add this first. It builds trust.
Profile Photo: It’s not just for vanity. People want to see who they’re working with.
Services Offered: Be crystal clear about what you do. Vague descriptions are a turnoff.
Service Areas: Where do you work? List it.
Pricing: Give a ballpark for your typical projects. People appreciate transparency.
Business Description: Don’t just list what you do—explain why you’re the best at it.
Step 5: Add Some Eye Candy (a.k.a. Project Photos)
If you have some killer project photos, this is your moment to shine. Show off your skills, whether it’s a remodeled kitchen or a backyard overhaul. Visuals can make or break a listing. Don’t have any? No worries—you can skip this for now, but make sure to come back and upload some later. Seriously, it’s worth it.
Step 6: Final Touches
Before you call it a day, check out how your public profile looks. Click “Preview Public Profile” to see what potential customers will see. Tweak it if needed—you want this to be sharp.
Optimizing Your Houzz Listing for Maximum Impact
Now that you’ve got a basic listing, how do you turn it into a lead-generating machine? Simple: Keep it updated. Here’s what you need to do to stay on top:
Post Regularly: Upload new project photos whenever you can. Keep things fresh.
Update Info: Make sure your contact details, service areas, and descriptions are always up to date.
Collect Reviews: Don’t be shy—ask your customers for reviews. The more, the better.
Use Keywords: Make sure your business description is keyword-rich. This helps you rank better in searches.
Engage: Answer questions, participate in discussions, and stay active in the Houzz community.
You’ve now laid the groundwork for success on Houzz, but the key is consistency. Keep tweaking and improving your profile over time. Your visibility—and leads—will grow.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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