So, you’ve decided to get serious about your local SEO game, and you know that a well-optimized Facebook Business Page is a must-have. With over a billion users messaging businesses every week on Facebook’s platforms, there’s no doubt that this is where your customers are hanging out. But how do you actually set up or claim a Facebook Business Page, especially with all the changes Meta keeps rolling out? Don’t worry—I’ve got you covered.
Creating a New Facebook Business Page (Single Business)
Step 1: Log On and Create a Page
First things first, log in to your Facebook account and head to Facebook’s Page Creation. You’ll see a real-time preview of your new page in the center, with options to switch between desktop and mobile views. On the left, you’ll find the fields where you’ll enter your business details.
Step 2: Add Your Business Information
To get started, you need to fill in your page name (your official business name), select a business category from the drop-down menu, and optionally add a business description. The more details you add, the better.
Step 3: Add Your Business Logo
Once you’ve entered the basic info, click “Create Page.” You’ll then be prompted to add a logo and profile picture—though you can skip this for now if you want. You can also set your notification preferences. After that, hit “Save.”
Step 4: Connect to WhatsApp (Optional)
You’ll be offered the option to connect your page to WhatsApp by adding your mobile number. If that’s not your jam, just close the pop-up.
Step 5: Edit Your Page Information
Now, you’re on your new page. Here, you can add additional business information. You can either follow the “Set your page up for success” prompts or click “Edit Page Info” on the left menu to add details like hours, contact info, and more. Remember, the more info you provide, the more legit your business looks.
Creating Multiple Business Pages (Brands and Multi-Location Businesses)
Managing multiple locations? You’ll need to create a main Facebook Business Page first and then link additional pages for each location.
Step 1: Log In and Locate Your Page
Log into your Facebook account and select “Pages” from the menu. Open your main page and grab the string of numbers at the end of the URL—this is your page ID.
Step 2: Link Your Pages
Go to Facebook Business Locations. Paste your page ID into the search bar and select your page. If your page is new, you might have to wait a couple of days to proceed. Just make sure your main page doesn’t have an address, or you’ll run into setup issues.
Step 3: Set Up Your Main Page Correctly
After a couple of days, you should see a “Get Started” button on your main page. Check the box to confirm that this is your main business page, which will now act as the hub for all your locations.
Step 4: Add Location Pages
Click “Add stores” and choose how you want to add your locations—manually, in bulk, or via API. If you’ve only got a few locations, the manual option is quick and easy. If you’ve got a lot, go with the bulk upload for speed.
How to Request Access to Claimed Pages
If you need access to an already claimed page, log in and go to Facebook Business Settings. Click “Add” and select “Request Access to a Page.” It’s usually best to search by URL to avoid confusion. Once you find your page, request full control so you can keep everything up-to-date.
Managing Your Facebook Business Page
Congrats—you’ve either created or claimed your Facebook Business Page! But this is just the beginning. To truly leverage your page, you need to optimize its layout, engage with your audience, and maybe even ask for those all-important Facebook reviews. For more tips, check out our guide on managing your Facebook Business Page for local success.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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