Yelp isn’t just a place where people go to leave reviews after they’ve had the best burger of their lives (or the worst customer service ever). It’s a powerhouse for local businesses—one that can drive real traffic, boost your visibility, and improve your local SEO. If your business isn’t on Yelp yet, you're leaving money on the table.
Why Yelp?
With 90 million monthly mobile users, Yelp is where your potential customers are looking for businesses like yours. Think about it—people trust Yelp. And when they see your business there, it adds credibility. It’s not just about reviews; it’s about being where the people are.
If you're running a local business and not leveraging Yelp, you’re missing a huge opportunity to get in front of your audience. The great news? Listing your business on Yelp is free. Here’s how to do it.
Step 1: Get to the Right Place
Head over to business.yelp.com. Already got an account? Cool, just log in. If not, hit “Manage my free listing.” Boom, you’re in business.
Step 2: Search for Your Business
Start typing the name of your business. Yelp’s algorithm is pretty smart, so if your business already exists on the platform, you’ll see it pop up. No luck? No worries, just click “Add to Yelp for free.”
Step 3: Fill in the Basics
Now it’s time to do a little legwork—add your business phone number and website. Don’t have a website? No big deal, you can skip that part, but we both know having one is better for business.
Step 4: Choose Your Category
This is key. Type in your business type and let Yelp suggest categories for you. Choose wisely—it affects how potential customers find you.
Step 5: Location, Location, Location
Enter your business address unless you’re a service-area business (think plumbers or delivery services). Don’t worry, Yelp’s got options for that too.
Step 6: Verify Your Business
Yelp will ask you to verify your business by either phone or email. Sometimes they’ll email you a code; other times, they’ll just call you. Once you’ve verified, you’re golden!
Step 7: Optimize That Listing
After verification, you get full access to Yelp’s dashboard. Now you can start adding photos, descriptions, and all the good stuff that makes your business shine. Remember, this is your digital first impression.
“People are more likely to trust a business with a complete profile on Yelp. It’s like walking into a well-decorated store versus an empty room. Which would you choose?”
Claiming an Existing Yelp Listing
Maybe your business is already on Yelp, but someone else is managing the page—or worse, no one is. Time to claim it.
Head to yelp.com, search for your business, and click “Claim This Free Business Page.”
Follow the steps to verify your ownership, and boom, you’re in control.
Pro Tips for Yelp Success
Reviews matter: Encourage happy customers to leave reviews. They’re worth their weight in gold.
Stay active: Respond to reviews—both positive and negative. People love seeing businesses that engage.
Add photos: Businesses with photos get 2x the traffic. Show off your products, your team, your space.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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