Adding your property listing to Zillow isn't just a good idea—it's a must for real estate pros looking to stay ahead in today’s market. With over 245 million users monthly, Zillow is the playground where property hunters spend their time. So, if you’re not on Zillow, you’re missing out. Period.
But let’s cut to the chase. How do you get your business and listings on Zillow? It’s a process that can seem overwhelming at first, but don’t worry—I’ve broken it down into bite-sized steps. Ready? Let’s get your business seen by millions.
Step 1: Set Up Your Account on Zillow
You can’t add a listing without an account, so the first step is to head to Zillow.com and hit that ‘Sign In’ button at the top right. Don’t have an account yet? Click on ‘New account’ and fill out the form. Pro tip: Make sure you check the box that says "I am a landlord or industry professional." That opens up the right set of tools for pros like you.
Step 2: Choose Your Profile Type
Once your account is created, select your profile type. Are you a property manager? Real estate agent? Landlord? Zillow’s dropdown menu lets you pick the right category based on what you do.
For the sake of this example, let’s say you’re a property manager. This profile type not only lets you create a professional profile, but it also unlocks Zillow’s tools for adding rental property listings. Fill out all the fields with your info and click 'Continue.'
Step 3: Complete Your Profile
Now, it’s time to create a killer profile. Upload your company’s logo, add your contact details, and write a compelling bio that tells potential clients why they should trust you with their real estate needs.
“Your online presence is your first handshake with clients—make it count.”
Finish up, and don’t forget to hit Save. You’ll also need to verify your email before moving forward. That’s Zillow’s way of making sure you’re a real human and not some bot spamming the platform.
Step 4: Add Your First Property Listing
Congrats! Your account is now ready, and you’re verified. Let’s get that property listed. Navigate to the Zillow Rental Manager by clicking ‘Manage Rentals’ and then the ‘Post your first listing free’ button. Here’s where you start inputting the details of your property.
From the property address to the amenities, make sure every field is filled out. The more detailed, the better. Trust me, buyers and renters eat that stuff up.
Step 5: Verify Your Phone Number
Before you can publish the listing, Zillow needs to verify your phone number. Follow the steps, punch in that verification code, and boom—you’re ready to hit ‘Publish Listing.’
Step 6: Keep an Eye on Your Listing
Your first listing on Zillow is free, but here’s a key point: It only stays live for 30 days. You can reactivate it before it expires to extend that time, but any reactivation after the initial 30-day period will cost you. And remember—each additional listing beyond your first is a paid gig.
"Your first listing is free, but after that, Zillow knows its worth—so be prepared to invest in visibility."
What If You’re Not a Property Manager?
If you’re not a property manager, no sweat. The steps are basically the same. Create your account, complete your profile, and add your listings. You can always manage everything through your profile dashboard.
The Takeaway
Whether you’re a landlord, a property manager, or a real estate agent, being on Zillow is a non-negotiable. The platform’s visibility is massive, and getting your listings up and running is pretty straightforward. Sure, there are costs involved if you’re doing more than one listing, but it’s a small price to pay for access to millions of potential clients.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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