In today’s digital landscape, the significance of links in both organic and local search results cannot be overstated. According to the Local Search Ranking Factors survey by Moz, link signals account for a substantial 18.3% of local ranking factors—encompassing aspects like inbound anchor text, linking domain authority, and the sheer quantity of linking domains. Despite varying opinions on link building, including caution from Google’s John Mueller, the reality is that attracting or earning links remains a crucial strategy for local SEOs.
In a recent poll of 325 BrightLocal users, we sought to uncover which local link-building tactics are the most effective.
The Most Common Tactics for Building Backlinks
Citations & Listings:It turns out that 31% of local SEOs rely on directories and citation building as a fundamental tactic. This dual-purpose approach benefits both local search ranking and link building. Accurate citations are deemed "critical" by 55% of experts for local rankings, so getting listed on reputable niche or local directories is a must, even if the listing doesn’t include a link. However, be cautious; low-quality directories can harm your site, even if they provide links.
Content Creation and Amplification:22% of local SEOs leverage content creation and amplification to generate backlinks. However, here’s the kicker: your content shouldn’t just chase links. If it’s written purely for backlinks, it will likely fall flat. Quality content naturally attracts attention and links, so focus on delivering value first.
Press Releases:Surprisingly, only 9% utilize press releases to generate links. In the past, this method was often abused, leading to spammy content. In the post-Penguin world, it’s clear that press releases should only be used when you have genuine news to share. If it’s not newsworthy, it’s best to skip the press release altogether.
Competitor Backlinks:8% of local SEOs replicate competitor backlinks. This straightforward tactic can pay off significantly. Your top competitors likely have established good on-site SEO and a robust backlink profile. Use online tools to analyze and replicate their high-quality links, helping you catch up faster.
Guest Blogging:Once a popular strategy, guest blogging is employed by only 7% of SEOs today. The trick is to focus on relevant sites and quality content rather than quantity. Avoid the pitfall of spammy guest posts, and aim for genuine contributions that showcase your expertise.
Paid Links:A meager 4% still resort to buying backlinks. Let’s be clear: this is a bad move. The focus should always be on building authority through quality content, not shortcuts.
Testimonials and Interviews:5% utilize testimonials and interviews as link-building tactics. This not only solidifies relationships with partners but also offers a unique piece of content. Similarly, interviews can help you establish authority and expand your reach.
Blog Commenting and Forum Posting:With only 5% using blog commenting or forum posting, it’s evident that this tactic has lost some of its sheen. While it can help foster genuine engagement, it’s crucial to ensure your contributions are valuable, or the links won’t carry much weight.
Other Tactics:Only 1% of respondents mentioned broken link building. This low-risk approach involves identifying broken links on other sites and suggesting your relevant content as a replacement. It’s a win-win, helping webmasters fix their links while boosting your profile.
Mary Bowling, a panelist at a recent InsideLocal webinar, summed it up well: “Join clubs, go to networking events, sponsor things, get your name in the community.” In essence, engaging with your local community can lead to powerful link-building opportunities that many digital strategies overlook.
Final Thoughts
Is your business still feeling the pressure of link building? What strategies are you employing? Share your thoughts in the comments!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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