Let’s face it—competing in the digital space is tough. With nearly 2 billion websites worldwide, how can a local business stand out and make a lasting impression? The answer is simple: user experience (UX). When done right, UX can be the game-changer that drives traffic, increases conversions, and puts your local business on the map—literally.
In this blog, we’ll break down the essentials of improving online user experience for local businesses. Spoiler alert: it’s not rocket science, but it does take a bit of strategy.
What is Online User Experience?
User experience is all about how people interact with your website. It’s the feeling they get when they visit, the ease with which they find what they need, and the overall impression they walk away with. Think of it as the digital version of customer service—if it’s bad, they’re not coming back.
For local businesses, this could mean the difference between thriving and barely surviving. So let’s dive into some key areas where local businesses can level up their UX game.
1. Focus on Google’s Core Web Vitals
Google’s Core Web Vitals are like the secret sauce for better rankings. They focus on speed, responsiveness, and visual stability—all crucial factors for keeping users on your site.
Here’s the deal: the faster your site loads, the higher it ranks on Google. And higher rankings mean more traffic. So, if your site is lagging, it’s time to optimize.
2. Keep Navigation Stupid Simple
Ever tried finding the menu on a restaurant’s website and ended up lost in a maze of broken links and endless pages? Yeah, not fun.
For local businesses, clear and simple navigation is non-negotiable. Make sure your site is easy to navigate, with clear labels and minimal clicks to get to the important stuff. A clean design that guides the user intuitively through the site is the goal here.
3. Display Important Information Prominently
People don’t want to hunt for your contact info or business hours. Make sure the basics are front and center. Include a “Contact Us” page that’s easy to find, and consider placing key information—like your phone number and address—on every page.
And if your business takes bookings or reservations, make sure that functionality is super obvious and easy to use.
4. Declutter Your Design
We get it—there’s a temptation to fill every inch of your website with information, images, and buttons. But less is more. A clean, uncluttered design with plenty of white space helps guide the user’s eye to what really matters. And please, ditch the generic stock photos—personalized, high-quality images add authenticity and trust.
5. Utilize Original Videos
Did you know that people remember 95% of a message when they watch it in a video, compared to just 10% when reading text? Videos are a powerful tool to engage your audience, showcase your products, or give a behind-the-scenes look at your business.
Whether it’s a video walkthrough of your store or a demo of your product, original videos can significantly boost user engagement.
6. Modernize Your Webpage
If your website looks like it hasn’t been updated since 2010, it’s time for a refresh. A modern, sleek design not only attracts visitors but also builds trust. Hire a professional web designer if needed, and make sure the new look still feels authentic to your brand.
7. Leverage Social Proof
People trust people. That’s why reviews, testimonials, and user-generated content are gold. Displaying social proof on your site—whether it’s customer reviews, star ratings, or testimonials—can increase credibility and drive conversions.
8. Make It Mobile-Friendly
With more than half of all web traffic coming from mobile devices, a mobile-friendly site is no longer optional. Your website should be responsive, meaning it adapts seamlessly to different screen sizes. If users can’t easily navigate your site on their phones, they’ll bounce faster than you can say “lost lead.”
9. Enhance Site Speed and Performance
Site speed is critical—users expect a page to load in under three seconds. Anything longer, and you risk losing them to a faster competitor. Optimize images, use caching, and minimize code to keep your site running smoothly.
Key Takeaways
Improving the online user experience doesn’t have to be complicated, but it does require attention to detail. Focus on ease of navigation, clear communication, mobile optimization, and social proof to keep users engaged and coming back for more.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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