For local businesses, Google My Business (GMB) is a powerful tool to connect with potential customers. While most businesses claim their GMB profile and keep basic information up-to-date, many don’t realize the full potential of Google My Business posts. Regularly posting on your GMB profile not only engages your current customers but also improves your visibility in local search results.
Why GMB Posts Matter
GMB posts can significantly impact your local SEO rankings. By sharing fresh content on your profile, you signal to Google that your business is active and relevant. In fact, businesses that update their GMB profiles frequently are more likely to appear in the coveted "Google Map Pack," where the top three local results appear for search queries.
Increase engagement: Posts allow businesses to interact with their customers, sharing news, offers, or updates directly on their profile.
Boost SEO: Every post helps keep your profile fresh and can include keywords that further optimize your ranking.
Types of Google My Business Posts
What’s New: Share recent updates about your business, like new services or products. This is a great way to keep your audience informed about what’s happening.
Offers: Highlight special promotions or discounts to drive immediate action. Time-sensitive offers often create a sense of urgency, encouraging customers to take advantage quickly.
Events: Promote upcoming events such as workshops, webinars, or in-store promotions. GMB event posts are ideal for driving awareness and increasing participation.
Customer Stories or Reviews: Sharing a customer testimonial or review as a post is a fantastic way to build trust with potential customers. It shows that your business has a proven track record of satisfied customers.
Best Practices for GMB Posts
Use Relevant Keywords: Include keywords that are important to your business in the post title and body. This helps with SEO and ensures your post is found by the right audience.
Include Eye-Catching Images: Visual content is essential for capturing attention. Posts with high-quality images or videos tend to get more engagement.
Keep It Short and Simple: While it’s tempting to share a lot of information, GMB posts are most effective when they’re concise. Aim for 150-300 words, and make sure the call to action is clear.
Update Regularly: Try to post at least once a week. Consistency keeps your business relevant and boosts your chances of ranking higher in local searches.
Conclusion
Google My Business posts are an easy and effective way to stay connected with your audience, improve your local SEO, and ultimately drive more business. By sharing regular updates, offers, and events, you ensure that your business stays visible and relevant in your local community.
If you’re looking for help optimizing your GMB profile and creating engaging posts, DigiFox Consulting can help. We specialize in helping businesses increase their online visibility through strategic digital marketing.
Comments