Running a service-area business (SAB) is no small feat, and getting visibility online can make or break your company. Lucky for you, Google Business Profile (GBP)—formerly known as Google My Business—is a game changer. In a world where customers are searching for services from their phones or laptops, your business profile can be the difference between getting that phone call or losing out to the competition. Let’s dig into how Google Business Profile works for service-area businesses and why it’s essential for your digital presence.
What Is a Service-area Business?
First things first, what exactly is a service-area business? It’s a business that doesn’t have a brick-and-mortar store where customers come to you. Instead, you go to them. Think garage door installers, window cleaners, locksmiths, and pest control services. If your business serves people at their location and doesn’t rely on foot traffic to a physical store, congratulations, you’re an SAB.
Why Google Business Profile Matters for SABs
Google Business Profile is the bridge that connects your business with potential customers looking for services in their area. Without a physical location to draw people in, your GBP listing is the best way to get found online. You might think that without an address, ranking on Google Maps is a lost cause—but that’s where Google’s service-area setup comes in.
In fact, setting up a GBP as an SAB comes with its perks. For one, you don’t need to show your address. Instead, you specify your service areas by city, postal code, or region. This allows you to rank for local searches without being tied to one physical spot. It’s like having a virtual storefront that stretches across your entire service area.
"If you’re not using Google Business Profile to promote your service-area business, you’re leaving money on the table."
How to Set Up Your Google Business Profile for an SAB
Setting up your GBP as a service-area business is a bit different from regular brick-and-mortar setups. Here’s a quick breakdown:
Sign In or Create Your ProfileHead over to Google Business Profile and log in. If you don’t already have a profile, create one. Make sure there isn’t already a profile under your business name.
Choose Your CategoryGoogle will ask you to select a category. Be as specific as possible to ensure you’re reaching the right customers. For example, if you’re a window cleaner, choose that over just “cleaning services.”
Service Area DetailsThis is where the magic happens. Instead of entering a physical address, you’ll be asked to define your service area. You can add up to 20 cities or postal codes that fall within your business range.
Contact InformationInput your business phone number and website. Don’t have a website? Google offers a free one built off the information you put in your GBP listing.
Finish & VerifyAfter inputting all your details, click “Finish.” Google may ask for verification, typically via a postcard sent to your business address, even if it's hidden from public view.
Once you’ve verified your listing, your business will start showing up in local search results!
Getting Ranked Without a Physical Location
Here’s where things get a bit tricky. Without a physical storefront, you might wonder how you’ll rank on Google Maps or search results. The good news? Proximity is less of a factor for service-area businesses. Google knows that SABs, by nature, cover broader areas and will prioritize other factors like reviews, relevance, and overall reputation.
Tip: Encourage your customers to leave reviews and keep your listing updated. Positive reviews are like digital gold, helping to boost your ranking and attract new customers.
Local Services Ads: Another Tool in Your Arsenal
Local Services Ads (LSAs) are designed specifically for businesses like yours. They show up at the top of Google’s search results and feature essential details like your business hours, reviews, and even a Google Guarantee badge if you qualify. LSAs can help you build trust with potential customers right off the bat.
“People trust Google, and if your business shows up with that Google Guaranteed badge, they’re more likely to pick you over a competitor.”
Avoiding Common Pitfalls
The biggest mistake SABs make with their Google Business Profile? Trying to game the system. Google is cracking down on spammy listings and fake reviews, so don’t be tempted to bend the rules. Instead, focus on building a solid reputation and maintaining an accurate, transparent listing.
Pro Tip: Keep your service areas up-to-date and avoid listing locations you don’t actually serve. Google’s algorithms are smarter than you think!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
Comments