Hey there, business owners! Buckle up because the world of Google My Business (GMB) is buzzing with updates and new features, and you need to be in the know to keep your business ahead of the game. As we dive into the latest changes, remember: visibility is everything. Let’s explore how these updates can empower your business and transform your online presence.
Google’s Small Business Advisors Program: Your New Best Friend
In a move to support small businesses feeling the weight of their online presence, Google launched the Small Business Advisors program. For just $39.99 per session, you can get one-on-one advice from a Google expert to optimize your use of Google tools. As a small business owner, you might feel overwhelmed or unsure about where to start, but this program is here to guide you. Google’s strategy is clear: “We want to empower business owners to take control of their digital marketing,” and this program is a step in that direction.
‘Google Guaranteed’ Badge: More Visibility, More Credibility
You might have heard whispers about the Google Guaranteed badge appearing in Google Maps listings. This new feature allows businesses to showcase their verified status, instilling trust among potential customers. Tom Waddington notes that this “experiment” signifies Google’s intent to leverage visibility to drive customer choice. If you’re in a competitive market, this badge could give you the edge you need. Remember, it’s all about standing out, and having that badge can make a big difference.
Showcase Your Longevity with ‘X Years in Business’ Label
Google is now rolling out an ‘X Years in Business’ label on local packs, giving a shout-out to how long your business has been around. Barry Schwartz emphasizes the importance of this feature, noting that “business longevity builds consumer trust.” Whether you’re a startup or a seasoned player, this label can be a valuable addition to your profile. So, keep that opening date handy!
Google Maps Community Feed: Connect with Your Audience
Say hello to the Community Feed in the Google Maps app! This new feature enables businesses to engage with their community by posting updates and reviews. According to Google, the feed is initially focused on food and drink establishments but is expected to expand. This presents an exciting opportunity for local businesses: “Investing in Google Posts could provide your business with much wider visibility,” making it a must-have in your digital marketing toolkit.
Expanded Messaging Features: Stay in Touch with Customers
Communication is key, and Google is making it easier with expanded messaging features. You can now respond to customer messages directly in Google Maps and soon in Google Search. As Google points out, “More people are reaching out to businesses before making a trip outside.” This update allows businesses to enhance their customer service and improve interactions, which is crucial in today’s digital landscape.
Enhanced ‘Suggest an Edit’ Process: Take Control of Your Profile
The “Suggest an edit” feature is getting a facelift, making it easier for users to report inaccuracies or spam. As Amy Toman noted, the new layout simplifies the process and encourages community participation in keeping GMB listings accurate. It’s a win-win for businesses and consumers alike—an opportunity to ensure your profile reflects the true essence of your brand.
New “NEW” Review Labels: Highlight Your Recent Feedback
In the quest to encourage fresh reviews, Google is testing a “NEW” label for recent reviews on GMB profiles. This simple addition could change the game for local businesses by highlighting the recency of feedback. As Darcy Burk shared, “Consumers only pay attention to reviews left within the past two weeks.” Keeping your reviews up-to-date is now more important than ever!
GMB Phone Support Is Back: Instant Help When You Need It
Finally, in a much-anticipated return, phone support for Google My Business is back. This feature will allow you to quickly resolve issues and get the help you need without the hassle of back-and-forth emails. Ben Fisher points out that phone support “is just far quicker and easier to use,” making it an invaluable resource for businesses navigating the complexities of GMB.
Closing Thoughts
As we wrap up this roundup, remember that each of these updates provides a unique opportunity to enhance your business’s online presence. Embrace these changes, stay proactive, and you’ll be well on your way to digital success.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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