"In the game of reputation management, your brand’s reviews aren’t just chatter—they’re the playbook for winning customer trust."
When your brand has thousands of locations across the country, you might start to wonder: do local reviews even matter in the grand scheme of things? Spoiler alert—they absolutely do. A whopping 91% of consumers say that local reviews influence their overall perception of a multi-location brand. So, if you’re in the big leagues, it’s time to pay attention.
What We Can Learn from the Best in the Business
Enter the Brand Review Index—your go-to guide for understanding how the biggest names in US hospitality, leisure, and grocery retail are managing their online reputations. We’re talking about 52 of the biggest brands, spanning over 38,000 locations, with a jaw-dropping 103 million review scores collected and analyzed. This isn’t just a snapshot; it’s a full-blown panorama of who’s crushing it in the world of online reviews and who’s falling behind.
The Heavy Hitters in Fast Food, Grocery, and Gyms
So, who’s making waves in the world of fast food? Which supermarket is stacking up the most praise? And what gym is flexing the hardest in the review arena? The Brand Review Index has the answers.
Fast Food: Who’s the upper crust? Who are customers really lovin’? You’ll want to check out which brands are topping the charts in customer satisfaction and why.
Grocery Retailers: Find out which supermarkets are stacking their carts with glowing reviews and leaving the competition in the dust.
Gyms: Meet the review heavyweights of the US gym industry. Spoiler: It’s not just about the equipment; it’s about the experience.
The Methodology: How We Crunch the Numbers
Here’s the deal: we didn’t just skim the surface. The Brand Review Index digs deep into Google Business Profile (GBP) data for each brand, presenting both the average (mean) and median Google review ratings. Why? Because while an average rating gives you a general sense, the median tells you what the typical customer experience is like across multiple locations. And let’s be real—consistency is key when you’re managing a brand with thousands of touchpoints.
We’ve also looked at the average number of reviews per location, giving you a sense of not just the quality of feedback but the quantity as well. The more reviews, the more reliable the rating, right? Exactly.
Why This Matters for Your Brand
If you’re managing a multi-location brand, this index is more than just interesting data—it’s a blueprint for success. By understanding how the top brands manage their reputations, you can start to replicate their successes and avoid their pitfalls. And if you’re looking for tools to make this easier, GMB Fox has you covered.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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