Facebook has 3.64 billion users globally every month. That’s right—billions. It’s the largest social network on the planet, and it’s where your potential customers are hanging out, doing their research, and making decisions about which local businesses they want to trust. So, if you’re not already dialed into Facebook Recommendations, you’re missing out on a goldmine of customer influence.
“Facebook isn’t just for baby pictures and memes,” as one local business owner told us. “It’s how we get new customers through the door.”
Why Facebook Recommendations Matter
Here’s the deal: Facebook Recommendations give consumers a super simple way to decide whether a local business is worth their time and money. Whether it’s a quick yes or no, or a detailed review, Recommendations can play a huge role in a customer’s decision-making process.
Data shows that 77% of people always or regularly read reviews when researching a local business. And guess where they’re going to do that? 51% of consumers turn to Facebook more than any other platform when researching products or services.
That means your Facebook Page isn’t just a nice-to-have. It’s the front door to your business. And those Recommendations? They’re the welcome mat.
How Do Facebook Recommendations Work?
Facebook makes it incredibly easy for users to recommend businesses to their friends and the wider community. Whether it’s asking, “Anyone know a good mechanic around here?” or “Do you recommend this restaurant?”, Facebook has created a peer-to-peer space where local businesses can thrive—or flop, depending on those reviews.
The beauty of Facebook Recommendations is that they’re visible to everyone—not just the person who asked. When someone recommends your business, it’s like getting a personal endorsement broadcast to the masses.
You can either get a simple thumbs up (or down), or you can receive detailed feedback with text and images. Facebook even gives you an overall points-based score out of five for your business. So, yeah, people will know right away if you’re killing it—or not.
How to Find Recommendations on Facebook
Want to see what people are saying about your business? It’s easy.
Just log into Facebook, pull up your business Page, and click on the “Reviews” tab. You’ll find all the feedback you’ve been getting, from glowing praise to those tough-to-read critiques. But hey, that’s how you grow, right?
How to Get More Facebook Recommendations
Building a killer review profile on Facebook doesn’t happen overnight, but it’s not rocket science either. Here’s the playbook:
1. Check Your Reviews Tab
First thing’s first—make sure you’ve enabled the Reviews tab on your Page. If you’ve got it turned off, you’re shutting the door on valuable feedback that could be helping your business.
To enable it, go to your Page, click on Settings, then Templates and Tabs. Boom. Now you’re open for business.
2. Ask (Politely)
Asking for Recommendations is just like asking for reviews anywhere else—it’s all about timing and approach. Here are a few ways to do it:
Email: Got an email campaign going after you’ve delivered a product or service? Add a call-to-action (CTA) for your customers to leave you a Facebook Recommendation. It’s easy to include the link to your Facebook Page and guide them on where to leave their feedback.
SMS: Text messages have a sky-high open rate (think 98%). Drop a request via SMS, and don’t forget to include that all-important Facebook link.
Facebook Post: Why not ask for Recommendations right on your own Page? Make a simple post inviting followers to leave a review, and for bonus points, make it fun. Add a quick video or graphic showing them how.
3. Follow Up
People are busy, so don’t be afraid to remind them. Sometimes a quick nudge—via email, text, or social post—is all it takes to get that feedback flowing.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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