Let’s get one thing straight—online reviews aren’t just nice to have; they’re absolutely vital. People trust reviews as much as personal recommendations, and having those glowing reviews front and center on your website can be the difference between someone clicking “buy” or “bounce.”
Want to make the most of your hard-earned reviews? Embed them on your website. Showcasing customer feedback where potential buyers are already browsing can increase trust, boost conversions, and—let's be real—make you look like a total boss. Here’s how to do it and what platforms allow it, plus a quick look at how to stay compliant with the latest FTC guidelines.
Why Embed Reviews?
We know the drill—more than 90% of people read reviews before making a purchase. But it’s not just about having reviews. When you embed reviews directly on your site, you’re:
Boosting trust and credibility.
Increasing conversion rates (reviews on product pages = happy customers = more sales).
Enhancing SEO (user-generated content = Google points).
Let’s break down how to get reviews from popular platforms onto your site. Ready?
Facebook Reviews: Now Called Recommendations
With over 2.9 billion users, Facebook isn’t just for funny memes and family updates. Facebook Recommendations (formerly Reviews) have real power. Here’s how to get them on your website:
WordPress: Use a plugin like Facebook Reviews Widget.
Other Platforms (like Wix, Shopify, Squarespace): Check out widgets like TagEmbed for easy integration.
Yelp Reviews: Boost Local Credibility
Yelp reviews are gold for local businesses. Here’s how to embed Yelp reviews on your site:
Find the review you want to showcase. Under the review, click the three dots and select “Embed Review.”
Copy the provided code and paste it into the HTML of your website.
No time for manual work? Use widgets like Elfsight or RichPlugins Yelp Reviews Widget (for WordPress) to streamline the process.
Google Reviews: The SEO King
When it comes to search engine optimization and trust, Google Reviews are the holy grail. Unfortunately, Google doesn’t offer an easy embed option like some other platforms, but there’s a workaround:
Use a Google Reviews Widget such as Widgets for Google Reviews (for WordPress) or Elfsight for other platforms.
Pro tip: While embedding reviews, don’t forget to rotate your reviews regularly to keep content fresh and engaging for both visitors and Google.
Tripadvisor Reviews: Perfect for Hospitality
With half a billion monthly visitors, Tripadvisor reviews are crucial if you’re in hospitality or travel. To embed:
Head to Tripadvisor’s Widgets page, enter your business name, and grab the code.
Paste the code where you want the reviews to appear on your site.
For more flexibility, third-party options like Elfsight also work well.
Better Business Bureau Reviews: Trust is Key
BBB reviews hold serious clout because of their rigorous vetting process. To add BBB reviews to your site:
Use the Reviews for Schema Plugin (for WordPress) or try Repuso for non-WordPress sites.
Trustpilot Reviews: Powering Consumer Confidence
Trustpilot reviews are great for e-commerce and SaaS companies. Trustpilot offers its own widget, called TrustBox, which you can find under the “Showcase” section of your dashboard.
For non-Trustpilot widgets, check out Elfsight, JustReview, or Repuso.
OpenTable Reviews: Restaurant Power Play
OpenTable reviews are a fantastic resource for bars, restaurants, or anyone in the hospitality game. Though there isn’t a manual way to embed these reviews, you can rely on widgets like Elfsight or Repuso to make it happen.
FTC Compliance: Keep It Legal
Here’s where it gets real. The Federal Trade Commission (FTC) updated its guidelines, and the takeaway is simple: play fair. Here’s what to avoid:
No cherry-picking: Don’t only show five-star reviews or filter out the bad ones.
Transparency: If a review was incentivized (e.g., they got a free product), make sure it’s labeled as such.
Breaking these rules isn’t just unethical—it could land you in hot water legally.
Wrapping Up
Embedding reviews on your website is a no-brainer when it comes to building trust, increasing conversions, and boosting your SEO efforts. Whether you’re grabbing Google, Facebook, or Yelp reviews, having real feedback front and center makes all the difference. And as always, follow the FTC guidelines to keep things on the up-and-up.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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