Local SEO’s secret weapon? Link building. Yeah, I know—just the phrase “link building” is enough to make most people groan. It’s tedious, repetitive, and let’s face it—success rates can feel a bit like trying to hit a moving target with a blindfold on. But when it’s done right, local link building is the ace in your digital marketing deck.
Enter Dani Owens, local link-building guru. Dani has been in the trenches, helping businesses across countless industries rack up the kind of local links that give Google all the heart eyes. Here’s what you need to know about what she does and how you can implement her tactics without losing your sanity.
The Difference Between Local SEO Links and Regular SEO Links
First off, local SEO isn’t your typical SEO. It’s a whole different beast. Dani explains that while traditional link building can cast a wider net, local SEO links are hyper-targeted. You’re not just aiming to rank higher in Google search; you’re fighting for relevance in local searches. Think about it: your potential customers are right down the street. They want local businesses that Google knows are actually local. That’s where hyper-local link building comes in.
“Local SEO links aren’t about casting the widest net—they’re about casting the right net. The goal is to show Google that you’re not just a business; you’re a local business,” Dani says.
Dani’s Simple 3-Step Process
You’re busy. We get it. Dani’s approach to local link building is built to be both effective and efficient. Here’s her three-step breakdown:
Find Relevant Local Opportunities – We’re not talking about spamming everyone you know. Dani focuses on local directories, community websites, and partnerships with local organizations. It’s about building relationships and leveraging your local network.
Earn the Link – You don’t just “get” links; you earn them. This might mean sponsoring a local event, getting mentioned in a local news piece, or creating content that’s too good not to share.
Keep It Simple – Don’t overcomplicate things. You don’t need a million backlinks to move the needle. Focus on quality over quantity.
Low-Effort, High-Impact Tactics
If you’re thinking, “I don’t have the time or budget to go all-in on link building,” Dani has your back. She’s a fan of low-effort, high-impact tactics that can get results without draining your resources.
For example:
Sponsor local events. It’s an easy way to get a shout-out from event organizers, and guess what? That shout-out usually includes a link.
Leverage community organizations. If you’re a member of the local Chamber of Commerce, get that backlink!
Submit to local directories. This is the easiest way to get your business in front of local eyes.
Avoid These Link Building No-Nos
Not all links are good links, and Dani wants you to avoid falling into the trap of low-quality link schemes. Her biggest no-nos include:
Buying links: Tempting, sure. Effective? Nope. Google’s onto that.
Over-relying on one tactic: Don’t just submit to directories and call it a day. Diversify your approach.
Ignoring relevance: You want links that make sense. A link from your neighbor’s cooking blog won’t do much for your pest control business.
Creative Link Building Tactics
Finally, if you want to stand out from the competition, you’ve got to get creative. Dani encourages businesses to tap into unique opportunities, like:
Hosting community workshops: Are you a local bakery? Teach a cake-decorating class. You’ll get links from local event sites, and attendees will likely share their experience on social media.
Partnering with schools or nonprofits: Community involvement doesn’t just feel good—it builds strong, authentic local links.
Dani Owens’ approach to local link building is all about being smart, efficient, and relevant. She’s not about cutting corners or chasing quick wins that don’t last. Instead, she’s about sustainable growth for businesses that want to be around for the long haul.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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