When it comes to building local citations, starting with manual submissions is often the best approach. You don’t need fancy tools or technical skills—just some time, attention to detail, and a strategic plan. This method can be more accurate than automated solutions, giving your local SEO the boost it needs.
Let’s dive into how to build local citations yourself, so you can start dominating your local search results.
How Do You Build Local Citations to Boost Local SEO?
There are three main ways to build local citations:
Manual submissions to directories and niche sites
Using a data aggregator
Leveraging an API
Most local businesses begin with manual submissions because it’s straightforward and doesn't require special tools. Plus, when done right, manual submissions allow for a higher degree of accuracy—something automation can sometimes miss. But, it’s not just about plugging in your business details and hoping for the best; there’s a method to this.
What to Do Before Making Manual Submissions
Before you start submitting your business information, conduct a citation audit. This will help you identify existing listings, correct outdated information, and ensure you’re not duplicating citations.
Inconsistent or incorrect NAP (name, address, phone number) data can frustrate potential customers and confuse search engines. A staggering 68% of consumers say they would stop using a business if they found incorrect information in an online listing. Ouch. Make sure your data is accurate—it's essential for winning over both Google and customers.
"No small business can afford to lose trust over something as fixable as their NAP data."
Building a List of Target Sites
Next up: build a list of high-quality sites where you want your business to appear. Prioritize platforms with strong domain authority, relevant industry connections, and a focus on local markets. The key is to focus on quality over quantity.
Competitor research can also help here. Look at where your competitors are listed and cross-check that with your own citations. Any gaps? That’s where you should focus your efforts.
Pro Tip: Use tools like Citation Tracker to make this process faster and more efficient. If you’re going the DIY route, a simple Google search of your business type and location can help you find niche directories.
Measuring Quality with Moz Toolbar
The Moz Toolbar is your best friend when assessing whether a directory is worth your time. It shows a site’s domain authority and other key metrics like spam score, making it easy to filter out low-quality platforms.
Online Resources to Streamline Your Efforts
There are tons of resources out there that list the top directories for specific industries or regions. These lists save you time by cutting down the research, allowing you to focus on making those all-important manual submissions.
"When you're short on time, leveraging ready-made lists is a smart way to maximize your impact."
Making Manual Submissions
Now that you’ve done the prep work, it’s time to start manually adding your business to directories. The process is straightforward:
Search for your business on the platform.
If it exists, claim it and ensure all information is correct.
If it doesn’t exist, add a new listing.
Remember to use the same format for your NAP data across all sites, and maintain a spreadsheet of every site you submit to, along with your login credentials. This makes updating your information down the line a breeze.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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