If you were at BrightonSEO this April, you know the buzz was real. Hosted in the sunny seaside town of Brighton, this event has cemented itself as the go-to for search marketers around the globe. But this year, BrightLocal took it up a notch.
A Stand to Remember
We didn’t just show up—we made waves. With a stand designed to reflect the vibrant, eclectic spirit of Brighton and our diverse local SEO community, we brought our A-game. From the swag (who doesn’t love free stuff?) to our interactive “Pin It to Win It” game, where attendees could score a cool £5,000 split between themselves and a charity of their choice, we were all about engagement.
One attendee remarked, “BrightLocal’s stand was the highlight—fun, informative, and generous. They nailed it.”
We also created a video capturing the essence of our experience at BrightonSEO. If you missed the event, don’t worry—you can catch the vibe through our video, which is all about energy, community, and the forward-thinking spirit that defines SEO today.
Talks That Made Us Think (And Re-Think)
BrightonSEO is about more than networking; it’s where ideas ignite. Here are a few talks that left us with our notepads full and minds buzzing:
Ahmed Khalifa: Cut the CRAPtions
Ahmed Khalifa’s talk on the power of accurate video captions was a masterclass in digital accessibility. He dropped a bombshell stat: 40% of Netflix users rely on captions, not just for necessity but for preference. “You wouldn’t tolerate a typo in your blog, so why allow inaccurate captions?” he asked. It’s a wake-up call for brands to invest time in getting captions right—because bad captions can alienate your audience faster than you can say ‘unsubscribe.’
Phil Nottingham: Turning Neglect into Traffic
Phil Nottingham’s insights on transforming underperforming YouTube channels into traffic machines were pure gold. His take? Don’t lump all your content into one place—create specific channels tailored to distinct segments of your audience. The acronym he used, EEAATT (Expertise, Authority, Aesthetics, Trustworthiness, and Thumbnail), reshaped how we think about video strategy.
Andi Jarvis: Equality in Marketing Strategy
Andi Jarvis’s session on integrating equality into your marketing strategy was equal parts hard-hitting and inspiring. His advice to “stop making assumptions about your audience and do some actual g*ddamn research” resonated with everyone. Using stories from his work in the whisky industry, Andi showed how equality isn’t just ethical—it’s good business.
Amanda Jordan: Opportunity is Knocking
Amanda Jordan’s talk was a deep dive into leveraging local SEO data for business growth. Her actionable insights on identifying expansion opportunities were a game-changer. If you’re looking to grow locally, Amanda’s roadmap—from market analysis to competitor consideration—is a must-follow.
Claire Carlile: Cracking the Local Knowledge Panel
Claire Carlile’s presentation on the power of Google’s local knowledge panel was an eye-opener. She demonstrated how to manage the often-overlooked local knowledge panel and how it’s more influential than we realize. Claire’s session reminded us that the details Google pulls about your business can make or break your local presence.
Giulia Panozzo: The Neuroscience of Search
Giulia Panozzo brought a fresh perspective with her talk on the neuroscience of SEO. By breaking down how our brains process information, she emphasized the importance of designing digital experiences with human psychology in mind. It’s not just about algorithms; it’s about understanding the user’s mind.
Wrapping It Up
BrightonSEO 2023 was a whirlwind of ideas, connections, and inspiration. At BrightLocal, we’re proud to have been part of it, pushing boundaries and challenging the status quo in local search marketing.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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