This April, the digital marketing world converged on Brighton for one of the most anticipated events in the industry—BrightonSEO. And this year, GMB Fox didn’t just attend; we made a statement.
Standing Out in Brighton
BrightonSEO is known for its energy, innovation, and a little bit of quirkiness—so naturally, GMB Fox felt right at home. We set up shop in the exhibition area with a booth that was more than just eye-catching. We brought the essence of our brand to life with a design that screamed Brighton vibes and SEO brilliance. But we didn’t stop there—our interactive “Pin It to Win It” game had people lining up for a shot at winning £5,000, split between the winner and a charity of their choice. The engagement was off the charts, and the feedback? Pure gold.
One visitor summed it up perfectly: “GMB Fox didn’t just show up—they showed out. The energy, the swag, the interaction—it was all top-notch.”
Talks That Shaped the Future
BrightonSEO is as much about learning as it is about networking, and this year’s lineup of speakers did not disappoint. We sat in on some incredible sessions, each packed with insights that are reshaping the way we think about SEO, content, and digital strategy. Here’s what stood out:
Ahmed Khalifa: The CRAPtions Wake-Up Call
Ahmed Khalifa brought the heat with his talk on the importance of accurate video captions. “Bad captions aren’t just annoying—they’re brand killers,” Ahmed said, emphasizing that 40% of Netflix users opt for captions. He drove home the point that sloppy captions can alienate viewers and damage your brand. His advice? Treat captions with the same care you would any other piece of content.
Phil Nottingham: Reviving Dead YouTube Channels
Phil Nottingham delivered a reality check on how many brands are neglecting their YouTube channels. His formula, EEAATT—Expertise, Authority, Aesthetics, Trustworthiness, and Thumbnail—was a revelation. Phil showed how segmenting content into focused channels can transform a forgotten YouTube page into a powerhouse of traffic.
Andi Jarvis: Diversity Isn’t Optional
Andi Jarvis pulled no punches in his session on equality in marketing strategy. He urged marketers to stop assuming they know their audience and to start doing the hard work of research. “We’re all weirdos,” he said, pointing out that marketers often forget that their experiences don’t mirror their target demographics. His message was clear: inclusivity isn’t just ethical—it’s essential for effective marketing.
Amanda Jordan: Unlocking Local SEO Gold
Amanda Jordan’s talk on local SEO was a masterclass in finding growth opportunities. She laid out a systematic approach for identifying and capitalizing on local markets. Her insights into filtering locations and assessing competition were actionable gems that any business could benefit from.
Claire Carlile: Cracking Google’s Local Knowledge Panel
Claire Carlile took us deep into the intricacies of Google’s local knowledge panel. Her advice on how to manage and optimize this often-overlooked tool was eye-opening. Claire’s experiences working with Google’s support team and her use of schema markup to correct information were particularly enlightening.
Giulia Panozzo: The Brain Behind the Search
Giulia Panozzo’s session on the neuroscience of SEO was a fascinating blend of psychology and digital strategy. She broke down how understanding the human brain can lead to better optimization practices. Her emphasis on heuristics, social proof, and emotional triggers was a fresh perspective that left the audience buzzing.
Wrapping Up BrightonSEO
BrightonSEO 2023 was a whirlwind of insights, connections, and new strategies. GMB Fox is proud to have been a part of it, bringing our unique blend of creativity and expertise to the forefront of the conversation.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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