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Writer's pictureAilane Joy Ferrer

BrightLocal Welcomes Claire Carlile as Local Search Expert



We’re pumped to announce that local search legend, Claire Carlile, has officially joined BrightLocal as their in-house Local Search Expert.


If you’ve been anywhere near the local SEO scene, you’ve probably heard of Claire. She’s that rare mix of deep, on-the-ground experience and academic marketing know-how—a killer combo that makes her insights straight-up gold for anyone serious about crushing it in local search.


Claire isn’t just another SEO talking head. She’s walked the walk, and now she’s going to help BrightLocal step up their game, both for their content and the actual products they’re building. "The local search space is constantly evolving," Claire says. "I'm thrilled to bring my experience and knowledge to help BrightLocal solve real-world challenges for businesses."


From Good to Great Content


Let’s face it—there’s no shortage of SEO “experts” out there, but Claire brings something different. She doesn’t just talk about theory; she’s got that hands-on experience that marketers crave. And now, she’s transforming all that knowledge into killer content for BrightLocal Academy. Whether you're trying to rank higher in Google Maps or dominate local search, Claire’s new courses are about to become your secret weapon.


And guess what? The SEO community has noticed. The reviews are in, and they’re 🔥. People love her practical, no-BS approach to local SEO. It’s not fluff; it’s stuff you can actually use to boost rankings and drive more leads.


What Does This Mean for You?


Claire isn’t just here to pump out courses and content. She’s also going to help shape the future of BrightLocal’s products. That’s right—her insights are going straight into the development process. Imagine software that’s not only user-friendly but also hyper-focused on solving your actual, day-to-day local marketing headaches.


And that’s not all. Claire’s already working on two more courses for BrightLocal Academy, with plans to expand beyond just the Academy. Think live events, webinars, and even more resources for leveling up your SEO game. If you’re serious about local marketing, Claire’s upcoming material should be on your radar.


Here’s what Claire had to say about joining the BrightLocal team:


"I’m so excited to be welcomed to BrightLocal and to become part of an awesome team that I’ve admired for yonks. It’s actually a dream come true to combine my solo consultancy with such a forward-thinking, knowledgeable and kind bunch of people."


Trust us—this is a huge win for BrightLocal, and for anyone using their tools to scale their local marketing efforts.


In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.

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