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Writer's pictureAilane Joy Ferrer

BrightLocal’s 2018 Year in Review… and a Taste of What’s Next



2018 was a whirlwind for local marketers—new Google updates, fresh tools, and a changing landscape that kept us all on our toes. For us at GMB Fox, it was our busiest year yet, full of exciting innovations and strategic advancements. Let’s dive into the numbers that defined our year and give you a glimpse of what’s ahead!


Our Product in Numbers


In 2018, we focused on building robust solutions that meet the needs of local businesses. Here's a quick snapshot of our achievements:


  • Citations Built: We rolled out thousands of citations, enhancing local visibility for businesses everywhere.


  • Locations Managed: We expanded our reach significantly, managing hundreds of locations efficiently.


  • New Products Released:

    • Reputation Manager: A tool that empowers businesses to manage their online reputation seamlessly.

    • Lead Generation Widget: A nifty addition that helps convert traffic into leads effortlessly.

    • Location Dashboard Summary: Provides a comprehensive view of performance across multiple locations.

    • White-label Report Emails: These allow agencies to present polished reports to clients under their brand.

    • Citation Builder: Formerly known as CitationBurst, this update simplifies the citation-building process.


Along with these innovations, we implemented hundreds of tweaks and improvements to enhance user experience.


Our Content in Numbers


We’re all about sharing knowledge, and 2018 saw us publish a treasure trove of articles that local marketers found valuable. We also hosted numerous webinars, connecting with industry leaders and offering insights on local SEO and digital marketing strategies.


Our Company in Numbers


What’s a great year without great people? We welcomed new faces to the GMB Fox family, bringing fresh perspectives and energy to our mission. And yes, our office dogs continued to charm everyone, making our workspace not just productive but also fun!


Looking Ahead to 2019


As we look forward to 2019, we’re excited about the innovations on the horizon:


  • GMB Profile Management: Audit and improve Google My Business profiles with enhanced management features like Q&A and Post management.

  • Kiosk Mode in Reputation Manager: This feature aims to increase in-store reviews effortlessly.

  • Location Leaderboard: Understand how your clients’ locations stack up in terms of reviews.

  • Easy Citation Building: Order Citation Building Packages with ease, thanks to our revamped process.

  • Secured Client Access: Allow clients to manage and respond to their reviews directly within Reputation Manager.

  • Clients and Locations Leaderboard: Highlight and compare performance metrics seamlessly.

  • Niche Review Sites: Build reviews specifically on industry-related platforms to improve local rankings.


As we venture into this new year, we’re committed to helping you navigate the evolving digital landscape with innovative tools designed for success.


In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.

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