Let’s get real—navigating the maze of multi-location marketing is like playing 4D chess with an ever-changing board. If you’ve got a business spread across different locations, you already know the headaches: maintaining brand consistency, adapting to local quirks, and making sure every spot is pulling its weight in the digital landscape. That’s why the Brand Beacon Report 2024 is a goldmine for anyone trying to crack the code of multi-location marketing.
What’s the Big Deal?
Here’s the headline: 94% of high-performing brands have a dedicated local marketing strategy. Yep, that’s not a typo. Compare that to just 60% of average performers, and it’s clear that if you’re not focusing on local SEO, you’re leaving money on the table. “The most successful businesses understand that local SEO isn’t just a tactic—it’s the backbone of their entire marketing strategy,” says Andrew Shotland of Local SEO Guide.
The Key to Crushing It in Local Marketing
So, what sets the high performers apart from the rest of the pack? It boils down to a few key moves:
Dedicated Local SEO Strategies: High performers aren’t winging it. They’ve got a game plan specifically for local SEO. It’s not an afterthought—it’s the playbook.
Understanding the SEO Game: These brands know the difference between traditional SEO and local SEO like the back of their hand. If you’re still treating them the same, you’re already behind.
Tech-Savvy Tactics: High performers are 56% more likely to use marketing technology to support their local efforts. It’s not just about having tools; it’s about knowing how to use them effectively.
Customer Retention is King: While everyone else is chasing new customers, high performers are 15% more likely to focus on keeping the ones they’ve got. Smart move, considering it costs way more to acquire a new customer than to keep an old one.
What About AI?
Here’s a stat that might blow your mind: 88% of multi-location marketers are already using generative AI within their organizations. And guess what? It’s not just for churning out content. These brands are using AI for data analysis, SEO, and even forecasting. “Generative AI isn’t a shiny new toy—it’s a powerhouse tool that’s reshaping the way we think about digital marketing,” says Steve Wiideman.
The Road Ahead
Looking into 2024, it’s clear that brands aren’t just sitting back—they’re ready to expand. A whopping 81% of multi-location businesses are planning to open new locations. But here’s the kicker: they’re not just adding more pins on the map—they’re doubling down on customer satisfaction and AI to make sure every new spot is a winner.
Final Thoughts
If your multi-location marketing strategy is feeling a bit stale, it’s time to take a hard look at what the high performers are doing. The Brand Beacon Report 2024 lays it all out: the brands that are winning are the ones that treat local SEO like the crucial piece of the puzzle that it is. So, how does your strategy stack up?
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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