Co-working spaces—they're the entrepreneurial playground, where freelancers, startups, and small businesses thrive. But here’s a little-known fact: Google Business Profile (GBP) guidelines are not as chill as your favorite coffee shop down the street. You might think you’re being savvy by setting up shop in a co-working space, but one wrong move can land your profile in suspension faster than you can say, “free Wi-Fi.”
So how do you navigate this tricky terrain without getting the digital boot? Let’s dive in.
The Co-Working Space Conundrum
A co-working space is more than just a mailing address; it’s where you, your team, or clients can physically operate and collaborate. But Google’s not a fan of “mailbox” businesses. If you’re using a co-working space, you need to meet some specific criteria to stay on Google’s good side. “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed by your business,” says Google. No pressure, right?
The Dos and Don’ts of Google Business Profiles for Co-Working Spaces
DO:
Have a Physical Presence. Your business must be staffed during regular hours, not just a ghost office. If your team isn’t there, neither is your profile.
Put Up Clear Signage. Not some Post-it note taped to a door. Legit signage, folks. Google needs to know you’re serious—and so do your customers.
Make It Customer-Friendly. If you can’t meet clients or customers in person, you’re already starting on the wrong foot. Google values face-to-face interactions.
DON’T:
Use a Co-Working Space as a Mailbox. Google’s suspending accounts left and right for this. If all you’re doing is receiving mail, don’t even think about creating a GBP.
Keyword Stuff Your Name. Trust me—adding “Best Marketing Agency” to your co-working space listing is not going to help. It’s more likely to get you suspended. Stick to the actual name of your business.
Fake Suite Numbers. Google doesn’t fall for this trick anymore, and neither should you.
How to Play It Safe and Stay Verified
Choose Your Co-Working Space Wisely. Not all shared spaces are created equal. Opt for one that allows for dedicated office space or desks. Hot-desking (where you don’t have a set desk) makes things trickier for getting verified.
Have Consistent Business Hours. Your profile needs to match the actual hours your co-working space is open. If they’re open 9 to 5, your business better be, too. Inconsistent hours can be a red flag for Google.
Use a Unique Phone Number. Sharing a phone number with the co-working space itself? Hard pass. Get a dedicated number or you’re asking for a suspension.
Final Thoughts: The Perks of Playing by the Rules
Google is getting more strict with co-working space profiles for a reason—there’s a lot of room for abuse. But if you follow these guidelines and keep everything above board, you’ll be fine. The key is transparency: make sure your business is real, staffed, and visible both online and offline.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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