By Kate Herbert-Smith
Google loves to keep us on our toes, especially when it comes to local search. They’ve been busy tweaking and testing, especially in the realm of Google Business Profiles (GBP). If you’ve been wondering how to stay on top of all these changes, we’ve got you covered.
We’ve just given our “Google My Business Management 101” course a major facelift—because let’s be real, it needed it. The course isn’t just a rehash; it’s a total revamp, thanks to the combined expertise of local SEO pros Niki Mosier and Claire Carlile.
What’s New?
So, what’s changed? Well, for starters, the course got a new name, new lesson videos, and a fresh face to guide you through it all. Claire Carlile, a seasoned local SEO expert, brings her A-game to this updated version. Whether you’re a newbie trying to get your feet wet or an experienced marketer needing a refresher, this course has something for you.
Why You Need This Course
Here’s the deal—managing a Google Business Profile isn’t a “set it and forget it” situation. To really see success and keep that local visibility popping, you need to know how to manage and maintain your GBP. This course doesn’t just tell you how to optimize a listing; it shows you how to keep that optimization going strong over time.
What You’ll Learn
In just six lessons, we’ll take you through the essentials:
Create, Verify, and Optimize: Get your Google Business Profile up and running, and make sure it’s set up to win in local search.
Respond to Reviews: Learn the art of responding to Google reviews—both the good and the not-so-good. Plus, we’ll show you how to generate even more positive reviews.
Combat Spam: GBP spam is real, and it’s annoying. We’ll arm you with the tools to fight back and ensure your profile stays clean and competitive.
Report Success: How do you know if your GBP is working? We’ll teach you how to report your successes to key stakeholders, so they see the value in what you’re doing.
Ongoing Maintenance: Keep your GBP in tip-top shape with ongoing maintenance strategies that ensure long-term success.
Who Should Take This Course?
If you’re a small business owner looking to optimize your own Google Business Profile or a marketer new to local SEO, this course is tailor-made for you. It’s designed to give you the basics you need to start serving your local business clients effectively.
How to Enroll
Enrollment is super easy, and guess what? It’s free. Whether you’re a BrightLocal customer or not, you can join BrightLocal Academy and get access to this course.
For BrightLocal Customers: Log in to your BrightLocal account, head to ‘Learning Resources,’ and select ‘BrightLocal Academy’ from the dropdown menu.
For Non-Customers: Join BrightLocal Academy for free here and follow the same steps above to get started.
What’s Next?
Want to know more? Check out our BrightLocal Academy FAQs here. We’re always here to help, so if you have any questions, don’t hesitate to reach out or drop a comment below. We’re excited to see how this course helps you level up your local SEO game!
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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