When you think of SEO, Google usually steals the spotlight. Its algorithm updates, best practices, and updates dictate most search optimization efforts. But let’s not forget about Bing! While Google commands a whopping 63.1% of the US search market, Bing holds a respectable 23% and Yahoo claims the remaining 11.8%. Ignoring Bing is like leaving money on the table, and here are five compelling reasons why you should still incorporate Bing into your SEO strategy.
1. Lower Competition
You heard that right! According to digital marketing expert Neil Patel, one of the biggest advantages of focusing on Bing is that there are fewer competitors. Since most marketers are laser-focused on Google, you can slide in on Bing and potentially score a prime ranking position. Fewer competitors mean you have a greater chance of snagging that coveted spot on the first page of search results. Plus, for smaller companies, this lower competition can translate into a more significant return on investment. SEO results can take up to 12 months on Google, but Bing often delivers quicker wins due to less competition. As Gizmodo's Tom McKay points out, many users default to Bing simply because they’re using Windows devices. So don’t sleep on this audience!
2. Bing is Cheaper
If you’ve dabbled in PPC advertising, you know the wallet pain that comes with Google AdWords. With CPC rates hitting all-time highs, Bing offers a much more budget-friendly alternative. In fact, with less search traffic, Bing ads are often significantly cheaper. This means you can stretch your marketing dollars further and potentially optimize your presence on Bing without breaking the bank. Why not double down on your Bing efforts to reap the benefits?
3. Bing is Much More Transparent About Ranking Factors
While Google plays its cards close to the chest regarding ranking factors, Bing is a breath of fresh air. The search engine provides more transparency about what you need to do to rank better. Bing offers an SEO Analyzer that assesses your site against 15 best practices. This tool gives actionable suggestions and a compliance report to guide your SEO efforts, making it easier to improve your rankings.
4. Bing Places for Business
Want to boost your local visibility? Bing Places for Business is your go-to tool. Similar to Google My Business, this free listing service lets you upload vital information—think address, contact info, hours of operation, and even photos. This makes it easier for local customers to discover your business. Plus, if you’re a digital marketing agency, Bing has a centralized agency dashboard to manage multiple listings. Talk about efficiency!
5. Bing Webmaster Tools
While Google Analytics is a staple in the digital marketing toolbox, let’s not overlook Bing’s Webmaster Tools. Tony Edward, Senior SEO Manager at Elite SEM, points out that Bing’s tools provide valuable diagnostics and testing opportunities. You can monitor site security, crawl performance, and even get keyword optimization recommendations. It’s an underused asset that can significantly enhance your digital marketing reporting.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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