By GMB Fox Team
Google is always cooking up something new, and 2022 is no different. If you thought you had local search figured out, think again. At Google’s Search On 2022 event, they unveiled some game-changing updates that are about to shake up the way we search locally. Let’s break down the four key updates that you need to know to keep your business ahead of the curve.
1. Multisearch Near Me: Your Camera Is the New Keyboard
Remember the days when you had to type in every single word to find what you were looking for? Well, those days are numbered. According to Prabhakar Raghavan, Senior VP at Google, "Your camera is the next keyboard." Google’s new Multisearch Near Me feature lets users search with images and a few keywords to find nearby stores selling exactly what they want.
Say goodbye to endless scrolling and hello to instant results. Whether you’re hunting for a specific product or trying to find the perfect local spot that sells it, this feature is about to make your life a whole lot easier. And yes, this is already rolling out across the U.S.
2. Find the Food You Love: Cravings, Meet Convenience
Ever get hit with a craving so specific that nothing else will do? Google’s got your back. Now you can search for specific dishes like “soup dumplings near me,” and Google will show you which local spots are serving up that exact dish. You’ll even get to browse menus, check out dish details, and make a reservation—all without leaving the search results.
For restaurant owners, this means your Google Business Profile just became even more critical. Make sure your menus are up to date, and your photos are on point, because people are searching with their stomachs first.
3. Google Maps Neighborhood Vibe: Get the Local Lowdown
Ever wanted to feel out a neighborhood before visiting? Google Maps’ new Neighborhood Vibe feature lets you do just that. Soon, you’ll be able to see user-uploaded photos and videos of popular spots directly on your map, giving you a real feel for the area.
Think of it as a more immersive way to explore—like Instagram meets Google Maps. It’s not just about finding the nearest coffee shop anymore; it’s about discovering the vibe of the entire neighborhood. This could even pave the way for a new breed of local influencers who dominate the Neighborhood Vibe scene.
4. Google Maps Live View: The Future Is Here, and It’s Augmented
Augmented reality is no longer just for gaming. With Google Maps’ Live View, you can now lift your phone and explore nearby places in real-time. Business hours, how busy a place is, and other essential details will pop up right on your screen as you navigate the streets.
This update is perfect for those who like to make quick decisions on the go. Whether you’re looking for a place to eat or just exploring a new area, Live View has you covered.
A Subtle Shift Away from Reviews?
Google is throwing a curveball with this one. At the event, Sophia Lin, GM of Food at Google, mentioned that “Star ratings are helpful, but they don’t tell you everything about a restaurant.” Google is starting to prioritize other types of insights, like user-uploaded images, over traditional reviews.
What does this mean for businesses? While reviews aren’t going anywhere, they might not be as impactful on your rankings as they once were. It’s time to start thinking about how to leverage other types of content—like visuals and user-generated content—to stay competitive.
In Summary
Google is clearly pushing for more immersive, visually-driven search experiences with these updates. Multisearch and other visual features are taking center stage, while reviews might be stepping back from the spotlight. The takeaway? It’s time to rethink how your business shows up in local search results.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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