By GMB Fox
Local SEO | 5 min read
Let’s face it, the world of SEO can be a bit of a boys' club. But the tides are turning, and women in Local SEO are not only making waves—they’re building empires. It’s about time we give these powerhouse women their due. If you're serious about dominating Local SEO, these are the people you need to watch.
Here are 11 women in Local SEO who are absolutely killing it right now.
1. Aleyda Solis
Aleyda is the triple threat you wish you had on your SEO team. An international SEO consultant, speaker, and author, she's a go-to for all things search. And she’s not just writing blogs and speaking at conferences. Aleyda is at the forefront of technical SEO and mobile SEO—a must-follow if you want to get serious about your Local SEO game.
"SEO isn’t just a tactic—it’s a mindset." — Aleyda Solis
2. Crystal Horton
Crystal is all about local SEO and community building. At Accelerate Marketing, she helps businesses battle the ever-changing algorithms. She’s a regular contributor in Twitter chats and SEO forums, always dropping gems on how to win local search battles. If you want to dominate in your local market, Crystal should be on your radar.
3. Areej AbuAli
Though Areej's expertise extends beyond local SEO, she deserves a spot on this list. As the founder of Women in Tech SEO, she’s created a platform that empowers women in the industry. Her work at SEO conferences like MozCon has put her in the spotlight, making her a key figure in SEO across all spectrums.
"Empowerment is contagious. Let’s keep it going." — Areej AbuAli
4. Niki Mosier
Niki does it all—technical SEO, local SEO, and consulting. She’s a Senior SEO Manager at Two Octobers and has been killing it at speaking engagements like SMX West and BrightonSEO. Her technical know-how and local expertise make her a must-follow.
5. Joy Hawkins
Known as the Queen of Local SEO, Joy’s impact on the industry is unmatched. From running her agency, Sterling Sky, to acquiring LocalU and Local Search Forum, she’s a force to be reckoned with. She consistently elevates other local SEOs, proving that collaboration, not competition, is the key to success.
6. Carrie Hill
At Sterling Sky, Carrie is a local SEO expert who brings knowledge and community spirit to the table. Whether she’s managing the Local Search Forum or running events for LocalU, Carrie’s influence is undeniable.
7. Marie Haynes
Marie is the data-driven mind behind Marie Haynes Consulting. Known for her sharp focus on Google algorithm updates, she’s also created the weekly newsletter “Search News You Can Use”, which has quickly become a favorite for staying on top of local SEO trends.
8. Claire Carlile
Claire doesn’t just know local SEO—she makes it fun. Managing multiple clients while creating guides like her UTM tagging guide, Claire is an expert who goes above and beyond to help businesses thrive in the local SEO space.
9. Miriam Ellis
Miriam’s contributions to Moz are legendary. With a deep understanding of local businesses' needs, she’s been answering SEO questions and guiding companies to improve their local search presence for years. She also co-runs Solas Web Design, making her a practical SEO genius for businesses all over the world.
10. Lily Ray
Lily Ray balances being an SEO expert by day and a DJ by night—talk about versatility! She’s known for her in-depth analysis of search trends, and she consistently shares valuable insights on platforms like Moz.
"If you’re not learning every day, you’re falling behind." — Lily Ray
11. Dana DiTomaso
Dana is the President of KickPoint and a force to be reckoned with in the local SEO world. Known for speaking at conferences like SMX Munich and MozCon, she’s constantly pushing the envelope in digital marketing. Her insights into local SEO are a must if you want to keep up with the ever-changing landscape.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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