Digital marketing tools can be overwhelming, and even the savviest marketers miss out on powerful features. BrightLocal, a well-known name in the local SEO world, is packed with capabilities that can transform your business—but are you using them all?
Here are 10 BrightLocal features you probably overlooked and why they’re game-changers.
1. Roll-Up Reports for Multi-Location Businesses
Managing SEO for multiple locations is like juggling several websites, each with its own challenges. BrightLocal’s Roll-Up Reports simplify this by giving you a bird’s-eye view of overall brand performance.
Instead of tackling 100 different reports, you get a streamlined analysis that highlights underperforming locations, helping you prioritize what matters. As Matthew Coghlan, Head of Business Development at BrightLocal, puts it:"This report becomes the ultimate playbook for multi-location SEO."
2. White-Label Reports on an External URL
Want to show clients sleek, branded reports without emailing PDFs back and forth? BrightLocal lets you host white-label reports on a custom URL.
With just a link, your clients can see their data anytime. You can still offer downloadable PDFs, but why not streamline the process? It’s like turning a clunky task into an effortless, modern experience.
3. Agency Lead Generation Module
Leads on autopilot—sounds too good to be true? Not with BrightLocal’s Lead Generation module. By placing a customizable widget on your website, potential clients can request free local search audits.
Think of it as a "set it and forget it" lead magnet. The module captures their data, giving you a solid starting point to follow up and close deals.
4. Bulk Upload Citations for Larger Clients
Handling citations for 50+ locations can be a headache. Enter Bulk Upload for CitationBurst. Just hand over the data, and BrightLocal’s team will manage the rest. Clean up duplicates, update incorrect info, and create new citations across platforms, without lifting a finger.
This is especially handy for agencies with enterprise-level clients. It's time to let the tech do the heavy lifting.
5. 18 Months of Google My Business Insights
Tracking performance over three months isn’t enough for any serious SEO strategy. BrightLocal ups the ante with 18 months of Google My Business (GMB) Insights, helping you track trends and growth more accurately.
"This helps our agency partners exponentially when showcasing the value they’ve added to their client’s local search performance," says Matthew Coghlan. This extended window can make a big difference when you’re proving your worth during contract renewals.
6. Google My Business Competitor Analysis
This is one of BrightLocal’s hidden gems: GMB Competitor Analysis. Want to know how your competitors are doing locally? BrightLocal compares everything from citation volume to star ratings and backlinks, so you know exactly where you stand.
Knowing where your competitors dominate lets you carve out a digital strategy that targets their weaknesses and builds your strengths.
7. Get Quick Wins with Ranking Reports
Sometimes the fastest wins aren’t in organic search—they’re in Google Maps rankings. BrightLocal’s ranking reports let you target this sweet spot, helping you climb into that coveted "Local Pack" even if your organic SEO needs more work.
8. Build the Perfect Pitch with Local Search Audits
If you’re not using Local Search Audits in your sales process, you’re missing out. These reports highlight problem areas for prospects, making it easy to explain how your agency can help.
"Use these audits as a starting point for what you propose to work on if they decide to work with you," suggests Matthew Coghlan. The data speaks for itself, giving you a competitive edge.
9. Reply to Reviews with Reputation Manager
Gone are the days of manually replying to reviews on different platforms. With BrightLocal’s Reputation Manager, you can respond directly to reviews within the tool, simplifying your workflow and ensuring that no customer interaction goes unnoticed.
10. Easily Archive Reports
Archiving reports may not sound exciting, but it’s a lifesaver when you’re navigating a cluttered dashboard. BrightLocal’s Archive Report function lets you clean up old data, making sure you’re always focused on what’s relevant.
In a digital world where visibility is everything, GMB Fox ensures your business isn’t just online—it’s the first choice customers make. Let us handle the complexities of digital marketing, so you can focus on what truly matters: growing your business.
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