Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals
If you thought managing your Google Business Profile (GBP) was all about keeping your business hours up to date and responding to...
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Ailane Joy Ferrer
Sep 183 min read
New Academy Course: A Beginner’s Guide to Local SEO
If you're a local business and you’re not already using local SEO to get found on Google—let's be real—you’re missing out on some...
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Ailane Joy Ferrer
Sep 183 min read
What Is Visual Search? A Primer for Local Businesses
We’re in the age of visual search , and no, it’s not just another buzzword. It’s the next big thing in how consumers find what they want,...
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Ailane Joy Ferrer
Sep 183 min read
5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers
When it comes to content marketing, flying blind is not an option. With 51% of local businesses paying for content creation and...
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Ailane Joy Ferrer
Sep 183 min read
Local Ranking Factors: How and When to Follow the Data for Best Results
Let’s be real: local SEO ranking factors can feel like a labyrinth. Everyone’s obsessed with cracking the code, but here’s the...
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Ailane Joy Ferrer
Sep 173 min read
Local SEO for Events: What You Need to Know
Events are the lifeblood of local business marketing. Whether it's a wine tasting, a jazz concert, or a pop-up market, live events let...
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Ailane Joy Ferrer
Sep 173 min read
Local SEO in 2024: Insights from the Local Search Industry Survey
If you’re in the local SEO game, it’s time to sit up and take notes. The Local Search Industry Survey 2022 is here, and the numbers...
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Ailane Joy Ferrer
Sep 173 min read
What Are the Benefits of Local SEO?
As a local business owner, you might think there’s no way you can compete with the digital behemoths like Walmart or Amazon for top...
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Ailane Joy Ferrer
Sep 174 min read
How to Do Local Keyword Research: Step-by-Step
Keyword research is the secret sauce behind every successful local SEO strategy. If you're looking to dominate local search results and...
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Ailane Joy Ferrer
Sep 174 min read
The Top Local SEO Services to Drive Results
Running a local SEO campaign is like running a marathon—except with multiple finish lines. There are countless tasks, constant algorithm...
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Ailane Joy Ferrer
Sep 173 min read
What Is Review Management?
In today’s digital world, reviews can make or break your business. Review management is all about shaping your online reputation one...
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Ailane Joy Ferrer
Sep 174 min read
Benefits of Reviews
Online reviews are the lifeblood of local businesses in today’s digital world. Reviews are everywhere, and they’ve become essential to...
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Ailane Joy Ferrer
Sep 173 min read
What Matters in Online Reviews?
Online reviews are everything these days. Gone are the times when reviews were just a “nice to have.” Today, they’re a must-have. Nearly...
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Ailane Joy Ferrer
Sep 174 min read
How to Ask for Reviews (Without Sounding Desperate)
Let’s get one thing straight: if your business isn’t proactively asking for reviews, you’re leaving money on the table. Modern consumers...
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Ailane Joy Ferrer
Sep 174 min read
Monitoring Online Reviews: Why It’s Crucial and How to Do It Right
So, you're actively collecting reviews, but what's next? Monitoring them! Keeping track of what's being said about your business online...
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Ailane Joy Ferrer
Sep 174 min read
Responding to Online Reviews: The Secret Sauce to Local SEO and Customer Love
You’ve got reviews rolling in, some glowing, others not so much. But here's the thing—ignoring them could be a big mistake. Responding to...
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Ailane Joy Ferrer
Sep 174 min read
Review Gating: The Fine Line Between Feedback and Fraud
In today’s world, where everyone is a reviewer, businesses thrive or dive based on the opinions of the masses. Yelp reviews, Google...
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Ailane Joy Ferrer
Sep 174 min read
Local SEO and Citations: Why They Still Matter
Let’s be real: local SEO can feel like a juggling act. There’s content, backlinks, reviews, and… what about citations? You know, those...
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Ailane Joy Ferrer
Sep 173 min read
What is NAP?
Three little letters—NAP—might not seem like a big deal, but in the world of local SEO , they’re everything. Whether you're a small...
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Ailane Joy Ferrer
Sep 173 min read
What to Do Before Making Manual Submissions
So, you’re ready to dive into local SEO and start creating listings for your business. You might think it’s as simple as plugging in your...
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